---
title: "Brought to You By: Cocktails"
id: "21465"
type: "post"
slug: "brought-to-you-by-cocktails"
published_at: "2014-02-01T10:00:54+00:00"
modified_at: "2026-03-16T03:34:17+00:00"
url: "https://associationsnow.com/2014/02/01/brought-to-you-by-cocktails/"
markdown_url: "https://associationsnow.com/2014/02/01/brought-to-you-by-cocktails.md"
excerpt: "In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including cocktails."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "AI"
  - "AssociationsNow"
  - "beverages"
  - "Business"
  - "mixology"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
taxonomy_persona:
  - "Industry Professionals"
---

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## In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including cocktails.

**Craft Bitters Alliance:** Whether you like them fizzy, fruity, or neat, cocktails are traditionally a mixture of spirits, sugar, and bitters—alcohol infused with plant-based flavors. Sometimes used to treat ailments such as indigestion and gout in the 19th century, bitters have recently enjoyed something of a renaissance in cocktail culture—so much so that the Craft Bitters Alliance [formed in 2010 (opens in a new tab)](http://www.craftbittersalliance.com/Home.html)
 to help small producers become federally certified suppliers.

**International Bartenders Association:** Headed to a cocktail party this evening? You can thank Mrs. Julius S. Walsh Jr., [whom some credit with hosting the first-ever party centered on alcoholic beverages (opens in a new tab)](http://online.wsj.com/news/articles/SB119161653517750477)
 in 1917 in St. Louis. Mrs. Walsh didn’t actually make the drinks herself; she hired a professional drink mixer to make mint juleps, gin fizzies, and other concoctions. We bet that guy would have been a member of the International Bartenders Association, had it existed before 1951.’

**Distilled Spirits Council of the United States:** If you want to learn about the history of the American spirits industry, journey the [American Whiskey Trail (opens in a new tab)](http://www.discus.org/trail/)
 established by the Distilled Spirits Council of the United States. It highlights currently operating distilleries and historical sites that played a role in this part of America’s spirited history. The trail begins at none other than George Washington’s own distillery in Mount Vernon, Virginia.

(iStock/Thinkstock)

[Katie Bascuas](https://associationsnow.com/author/katie-bascuas/)

Katie Bascuas is a former associate editor at Associations Now in Washington, DC.

[More articles by this author](https://associationsnow.com/author/katie-bascuas/)

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 [#beverages](https://associationsnow.com/tag/beverages/)
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 [#mixology](https://associationsnow.com/tag/mixology/)

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