--- title: "Groups Team Up to Create the Future of Wireless Charging" id: "21689" type: "post" slug: "groups-team-up-to-create-the-future-of-wireless-charging" published_at: "2014-02-12T21:37:16+00:00" modified_at: "2026-03-16T03:38:15+00:00" url: "https://associationsnow.com/2014/02/12/groups-team-up-to-create-the-future-of-wireless-charging/" markdown_url: "https://associationsnow.com/2014/02/12/groups-team-up-to-create-the-future-of-wireless-charging.md" excerpt: "Two trade groups focused on the budding space of wireless charging announced a new collaboration this week that could help take the concept mainstream." taxonomy_category: - "Business Development" taxonomy_post_tag: - "AssociationsNow" - "consultants" - "industry partners" - "Standards" - "Technology" - "wireless" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "For-Profit CEO / President / Owner / Partner" - "VP" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Groups Team Up to Create the Future of Wireless Charging Our mobile world is growing quickly—and it might grow even faster if we don’t have to carry a plug around everywhere. That’s why a new partnership between two rival wireless charging groups earned praise on Tuesday and could be the first step toward the technology’s mainstream acceptance. More details: **About the partnership:** The Alliance for Wireless Power (A4WP), which markets its charging solution under the brand name Rezence, signed an agreement with the Power Matters Alliance (PMA) to collaborate on a single standard for wireless power. The groups will adopt portions of one another’s wireless charging standards while collaborating on an application programming interface (API) to manage the charging of devices. “This announcement delivers a compelling message for the industry to commit and deliver wireless charging devices now,” A4WP President Kamil Grajski [said in a statement (opens in a new tab)](http://www.prnewswire.com/news-releases/alliance-for-wireless-power-and-power-matters-alliance-join-forces-244867951.html) . “Between the organizations, A4WP and PMA membership consists of the key players necessary to drive industry consolidation and establish a commercially viable globally interoperable wireless charging ecosystem.” **Not yet universal:** [As CNET notes (opens in a new tab)](http://news.cnet.com/8301-1035_3-57618683-94/wireless-charging-takes-big-step-forward-as-rival-groups-team-up/) , just because these groups are collaborating doesn’t mean universal charging is here quite yet. For one thing, there’s another group out there with a widely used wireless standard—the Wireless Power Consortium (WPC). That group’s inductive charging-based standard, Qi, has the backing of mobile giant Samsung, among others. PMA, also focused on an inductive-charging standard, has the support of consumer brands like Starbucks and Procter and Gamble. The Rezence standard, a magnetic resonance-based technology designed to be built into surfaces that can charge multiple devices at once, isn’t in wide use yet. It does, however, have several industry partners, including Qualcomm and Samsung. And mobile giant Apple has yet to support a standard itself—though *CNET* suggests the consolidation could help it decide which technology to use. While the market as a whole has yet to settle on a single standard, the alliance creates ground for the industry to build upon. [As AW4P Marketing Chair Geoff Gordon noted to ReadWrite (opens in a new tab)](http://readwrite.com/2014/02/11/wireless-charging-standards-agreement#awesm=~ovGbVeFB2Fwk1f) , more progress has yet to be made—and there may even be a seat at the table for WPC. “The A4WP and PMA undertook their effort as an initial leadership step,” Grajski said. “Industry consolidation is likely to be a multi-step process.” (Rezence press photo) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#consultants](https://associationsnow.com/tag/consultants/) [#industry partners](https://associationsnow.com/tag/industry-partners/) [#Standards](https://associationsnow.com/tag/standards/) [#Technology](https://associationsnow.com/tag/technology/) [#wireless](https://associationsnow.com/tag/wireless/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoMessage from Gordon Taylor III, Chief Sales Officer for Destination ClevelandMay 17, 2024](https://associationsnow.com/2024/05/17/message-from-gordon-taylor-iii-chief-sales-officer-for-destination-cleveland/) - [VideoPartnerships that Drive Success: ASAE Strategic Partnership AllianceAugust 26, 2025](https://associationsnow.com/2025/08/26/partnerships-that-drive-success-asae-strategic-partnership-alliance/) - [VideoGenerate Leads and Brand Awareness: Master the ASAE MarketplaceJune 18, 2025](https://associationsnow.com/2025/06/18/generate-leads-and-brand-awareness-master-the-asae-marketplace/) - [PodcastAssociations NOW Presents: All for the Love of Chicago: Rethinking the Destination ExperienceSeptember 10, 2026](https://associationsnow.com/2026/09/10/associations-now-presents-all-for-the-love-of-chicago-rethinking-the-destination-experience/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F02%2F12%2Fgroups-team-up-to-create-the-future-of-wireless-charging%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !