---
title: "Don’t Breathe Your Own Exhaust"
id: "4663"
type: "post"
slug: "dont-breathe-your-own-exhaust"
published_at: "2014-02-14T13:40:27+00:00"
modified_at: "2026-03-14T17:43:28+00:00"
url: "https://associationsnow.com/2014/02/14/dont-breathe-your-own-exhaust/"
markdown_url: "https://associationsnow.com/2014/02/14/dont-breathe-your-own-exhaust.md"
excerpt: "Evaluating how much value there is in your services and offerings? Melynn Sight, president, nSight Marketing, Inc. discusses her outside-in approach Sunday, ..."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "cloud services"
  - "Marketing"
  - "value gap"
  - "YouTube"
taxonomy_content_format:
  - "Video"
taxonomy_role:
  - "C-Level"
  - "Director"
  - "Executive Team"
  - "VP"
taxonomy_persona:
  - "Executive Leadership"
---

[Home](https://associationsnow.com/)
 » [Videos](https://associationsnow.com/format/video/)
 » Don’t Breathe Your Own Exhaust

Evaluating how much value there is in your services and offerings? Melynn Sight, president, nSight Marketing, Inc. discusses her outside-in approach Sunday, March 9 from 2:45–4:00 p.m.

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#cloud services](https://associationsnow.com/tag/cloud-services/)
 [#Marketing](https://associationsnow.com/tag/marketing/)
 [#value gap](https://associationsnow.com/tag/value-gap/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [ArticleTime for a ChangeOctober 20, 2026](https://associationsnow.com/2026/10/20/time-for-a-change/)
- [ArticleWhat AI Means for Your Marketing Team (and Your Next Hire) October 28, 2026](https://associationsnow.com/2026/10/28/what-ai-means-for-your-marketing-team-and-your-next-hire/)
- [ArticleProof Versus PromiseSeptember 16, 2026](https://associationsnow.com/2026/09/16/proof-versus-promise/)
- [ArticleBrand Consistency for Components: Stop Policing, Start EmpoweringJuly 16, 2026](https://associationsnow.com/2026/07/16/brand-consistency-for-components-stop-policing-start-empowering/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F02%2F14%2Fdont-breathe-your-own-exhaust%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!
