--- title: "Information Overload: Maybe Your Members Aren’t Overloaded" id: "21860" type: "post" slug: "information-overload-maybe-your-members-arent-overloaded" published_at: "2014-02-26T01:00:34+00:00" modified_at: "2014-02-26T01:00:34+00:00" url: "https://associationsnow.com/2014/02/26/information-overload-maybe-your-members-arent-overloaded/" markdown_url: "https://associationsnow.com/2014/02/26/information-overload-maybe-your-members-arent-overloaded.md" excerpt: "An association marketing expert suggests that you might be imagining your members' \"information overload\" concerns. Also: How not to market to your attendees." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "Marketing" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Information Overload: Maybe Your Members Aren’t Overloaded It’s understandable that you might be worried about giving your members too much of a hard sell. But what if you’re the one sick of the marketing messages—and they’re still on the hook? A fascinating what-if in today’s Social Media Roundup: ### Rethinking Overload > It’s noon Tues. + your members already have info overload. This is what you can do about it [http://t.co/vqsqZSgwE0 (opens in a new tab)](http://t.co/vqsqZSgwE0) > by [@SteveDrake (opens in a new tab)](https://twitter.com/SteveDrake?ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — MediaEdge (@MediaEdgeTOR) [February 25, 2014 (opens in a new tab)](https://twitter.com/MediaEdgeTOR/status/438359019561185280?ref_src=twsrc%5Etfw) **Is it possible** that you’re feeling the information overload caused by your association’s marketing … but your members aren’t? Picking up on the topic of [a recent post](http://associationsnow.com/2014/02/members-need-help-information-overload/) by our own Joe Rominiecki, SCD Group’s Steve Drake suggests that the discussion might be one of a missed opportunity rather than an overbearing glut of content. “Over the last 30+ years, I’ve found that staff and boards tire of association messages before most members have caught on,” he explains. “As a result, we often stop communicating way too soon.” Drake offers a series of [marketing mindset tweaks (opens in a new tab)](http://www.scdgroup.net/2014/02/5-ideas-about-information-overload-for.html) that keep your members in mind—including what’s in it for them. Think he’s got a point? *(ht @[AssocContent (opens in a new tab)](http://twitter.com/AssocContent/status/438359019561185280) )* ### Scaring Folks Off? > 3 Things that Drive Attendees Away From Your Conference [http://t.co/R5Bj4ptAce (opens in a new tab)](http://t.co/R5Bj4ptAce) > via [@DedeMulligan (opens in a new tab)](https://twitter.com/DedeMulligan?ref_src=twsrc%5Etfw) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#PCMA (opens in a new tab)](https://twitter.com/hashtag/PCMA?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#MPI (opens in a new tab)](https://twitter.com/hashtag/MPI?src=hash&ref_src=twsrc%5Etfw) > > — Mulligan Management Group | Digital Marketing Firm (@DedeMulligan) [February 24, 2014 (opens in a new tab)](https://twitter.com/DedeMulligan/status/438096386228101120?ref_src=twsrc%5Etfw) **Getting people to sign up** for your conference can be a big challenge—so why do things that make it easier for attendees to tune you out? That’s the take of Mulligan Management Group’s De-de Mulligan, CMP, who warns of the danger of counterproductivity. One simple piece of advice: Don’t be afraid to stop selling after a while. “Are you too pushy with your meeting and conference? Are all your social posts about registration and logistics?” Mulligan asks. “If so, you might want to try the 70/30 rule where 70 [percent] of your posts are about things relative to your meeting (such as the destination, venue, attractions and speakers) and 30 [percent] is about the conference itself.” Read more of Mulligan’s tips [on the SmartSource blog (opens in a new tab)](http://blog.smartsourcerentals.com/blog/news-and-tips/3-things-that-drive-attendees-away-from-your-conference) . *(ht @[DedeMulligan (opens in a new tab)](http://twitter.com/DedeMulligan/status/438096386228101120) )* (iStock/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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