--- title: "Monday Buzz: SXSW Becomes the New Front in Uber’s Campaign" id: "22029" type: "post" slug: "monday-buzz-sxsw-becomes-the-new-front-in-ubers-campaign" published_at: "2014-03-10T19:42:35+00:00" modified_at: "2026-03-16T03:44:42+00:00" url: "https://associationsnow.com/2014/03/10/monday-buzz-sxsw-becomes-the-new-front-in-ubers-campaign/" markdown_url: "https://associationsnow.com/2014/03/10/monday-buzz-sxsw-becomes-the-new-front-in-ubers-campaign.md" excerpt: "Uber puts an event-friendly city on the hot seat at SXSW. Also: how the concepts of complexity and simplicity interact." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "Leadership" - "Live Events" - "Meetings" - "SXSW" - "Transportation" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: SXSW Becomes the New Front in Uber’s Campaign The yearly South by Southwest (SXSW) gathering is often an epicenter of disruption, proving a hotbed for introducing ideas to a captive audience. (Example: Twitter. Seriously, look it up.) But this year, the plugged-in Austin, Texas, conference found one of its licensed vendors—the popular ride-sharing service Uber—disrupting the city itself. Austin [has strict limitations on transportation options (opens in a new tab)](http://www.austintexas.gov/article/paid-drivers-are-permitted-drivers-know-rules-road-0) , barring services like Uber from operating in lieu of standard taxis. But Uber, which has operated during SXSW for several years—via a loophole that allows it to operate through the conference, rather than through the city—is pushing for Austin to open its roads to its services, rallying attendees around the #[AustinNeedsUber (opens in a new tab)](https://twitter.com/search?q=%23AustinNeedsUber&src=hash) hashtag. [Ryan Lawler of TechCrunch (opens in a new tab)](http://techcrunch.com/2014/03/08/austin-police-sxsw-uber/) and [Molly McHugh at The Daily Dot (opens in a new tab)](http://www.dailydot.com/business/austin-police-sxsw-uber/) have more on the ongoing debate, including the city’s response. (Short version: The city strongly recommended that SXSW attendees not hop in an Uber vehicle.) Could situations such as this potentially change the conversation about ride-sharing in event-heavy cities like Austin? The stunt raises an interesting question for event professionals. ### COMPLEXITY VS. SIMPLICITY **Content management consultant Gerry McGovern** has [a solid run-through of two competing forces: complexity and simplicity. (opens in a new tab)](http://www.cmswire.com/cms/social-business/the-complexitysimplicity-trade-off-024440.php) When building systems for employees or members, organizations often take a “Swiss Army knife” approach, trying to fit in as many features as possible. That’s great for fancy pitches and promises of universal integration, but what about usability? “In 2013, Avon cancelled a $125 million investment in a SAP enterprise system that had taken four years of effort to install. Basically, Avon sales people refused to use it because it was a usability nightmare,” McGovern writes. In this and other case studies, McGovern has found that when it comes to content management systems, sometimes less is more. After all, a tool that has every available function but is too complex to use will always end up on the shelf in lieu of something less comprehensive but much easier to grasp. [His full write-up is over at CMSWire. (opens in a new tab)](http://www.cmswire.com/cms/social-business/the-complexitysimplicity-trade-off-024440.php) ### OTHER GOOD READS TODAY: **Don’t forget that the ASAE Great Ideas Conference** is in full swing in Orlando, Florida, and those unable to attend can [follow along with our live coverage](http://associationsnow.com/great-ideas-2014-liveblog/) , or keep track of [the #Ideas14 hashtag (opens in a new tab)](https://twitter.com/search?q=%23ideas14&src=tyah) on Twitter. **Feeling inspired by last night’s debut of “Cosmos?”** Then [join in with NASA’s Asteroid Grand Challenge Series (opens in a new tab)](http://www.topcoder.com/asteroids/) , a contest to improve the algorithm used to identify asteroids. **Don’t underestimate the power of audio:** [The Infinite Dial survey finds that 47 percent of Americans listen to online radio (opens in a new tab)](http://ds.npr.org/post/infinite-dial-research-details-growth-online-listening) at least once a month, up from 27 percent five years ago. [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#Leadership](https://associationsnow.com/tag/leadership/) [#Live Events](https://associationsnow.com/tag/live-events/) [#Meetings](https://associationsnow.com/tag/meetings/) [#SXSW](https://associationsnow.com/tag/sxsw/) [#Transportation](https://associationsnow.com/tag/transportation/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) - [VideoMelvin Tennant, CAE, President & CEO of Meet Minneapolis, Welcomes You to Great Ideas 2026September 2, 2026](https://associationsnow.com/2026/09/02/melvin-tennant-cae-president-ceo-of-meet-minneapolis-welcomes-you-to-great-ideas-2026/) - [Video2017 ASAE Annual Meeting & Exposition Monday Recap videoSeptember 8, 2017](https://associationsnow.com/2017/09/08/2017-asae-annual-meeting-exposition-monday-recap-video/) - [VideoASAE TV Daily Recap: Final Day at the 2026 ASAE Annual Meeting & ExpositionAugust 24, 2026](https://associationsnow.com/2026/08/24/asae-tv-daily-recap-final-day-at-the-2026-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F03%2F10%2Fmonday-buzz-sxsw-becomes-the-new-front-in-ubers-campaign%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !