--- title: "Google Your Association: If You Don’t Know, Now You Know" id: "22060" type: "post" slug: "google-your-association-if-you-dont-know-now-you-know" published_at: "2014-03-12T17:18:27+00:00" modified_at: "2026-03-16T03:45:18+00:00" url: "https://associationsnow.com/2014/03/12/google-your-association-if-you-dont-know-now-you-know/" markdown_url: "https://associationsnow.com/2014/03/12/google-your-association-if-you-dont-know-now-you-know.md" excerpt: "You might want to Google your association's name. Also: why more event planners should take Pinterest for a spin." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Marketing" - "online visibility" - "rebranding" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Google Your Association: If You Don’t Know, Now You Know ***Don’t you know who I am?*** That question might have you envisioning celebutantes and has-been actors desperately vying for the spotlight. But [MemberClicks blogger Sarah Hill (opens in a new tab)](http://blog.memberclicks.com/bid/338860/why-you-should-google-your-association-and-what-to-do-next) suggests it’s one associations should be thinking about. Hill recommends that staff members Google their nonprofit to see how it’s perceived by the public. They can uncover positive and negative reviews, find ways to improve strategies, and strive to better appeal to potential members. In the event that your association has slipped into online obscurity, she says, it’s even more imperative to take action. “Your website is key to visibility these days,” Hill writes, “and if your association isn’t appearing at all in search engines something’s wrong and it may be seriously crippling your chances at visibility, marketing, and recruitment. Consider updating a little more regularly the things you do have control over like photo galleries and blog posts.” ### Tweet of the Day **Pinterest isn’t just for fun.** Tourisme Montréal, the Canadian city’s tourism group, [shares seven ideas (opens in a new tab)](http://meetings.tourisme-montreal.org/2014/03/11/pinterest/) for event-planning pinners looking to take their meetings to the next level. > How can you use [#Pinterest (opens in a new tab)](https://twitter.com/hashtag/Pinterest?src=hash&ref_src=twsrc%5Etfw) > for event planning? Here are 7 ideas! [http://t.co/aRu3aRnXKk (opens in a new tab)](http://t.co/aRu3aRnXKk) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/Rm4zu96FGA (opens in a new tab)](http://t.co/Rm4zu96FGA) > > — Business and Sports Events Montréal (@MeetMontreal) [March 11, 2014 (opens in a new tab)](https://twitter.com/MeetMontreal/status/443430180648779776?ref_src=twsrc%5Etfw) ### Other Good Reads: **Acknowledging various viewpoints** and sharing personal vulnerabilities are just two of the eight ways [Inc.com contributor Geoffrey James (opens in a new tab)](http://www.inc.com/geoffrey-james/8-easy-ways-to-be-an-extraordinary-boss.html) says that managers can become more successful. **It’s all about ambience.** To stimulate creativity and boost productivity in the workplace, [The Daily Muse reveals (opens in a new tab)](http://mashable.com/2014/03/08/five-senses-workplace/) that “the best offices engage all five senses.” **Failing to meet guests’ expectations** can create a cluster of nonbelievers in your association. [Velvet Chainsaw’s Jeff Hurt (opens in a new tab)](http://jeffhurtblog.com/2014/03/10/how-much-faith-do-your-attendees-have-your-conference/) offers tips on how to give them a better conference experience. **Trying to sell a new concept to your members?** [Ilan Mochari of The Build Network suggests (opens in a new tab)](http://thebuildnetwork.com/leadership/prove-concept-will-attract-customers/) finding the right niche, then fine-tuning your concept. There’s a chance you might not like what you find when you Google your association’s name. (iStock/Thinkstock) [Alexis Williams](https://associationsnow.com/author/alexis-williams/) Alexis Williams & Alexis Davis are contributors to Associations Now. [More articles by this author](https://associationsnow.com/author/alexis-williams/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Marketing](https://associationsnow.com/tag/marketing/) [#online visibility](https://associationsnow.com/tag/online-visibility/) [#rebranding](https://associationsnow.com/tag/rebranding/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F03%2F12%2Fgoogle-your-association-if-you-dont-know-now-you-know%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !