--- title: "Organic Trade Association Aims to Boost Booming Global Market" id: "22072" type: "post" slug: "organic-trade-association-aims-to-boost-booming-global-market" published_at: "2014-03-12T21:20:09+00:00" modified_at: "2026-03-16T03:45:31+00:00" url: "https://associationsnow.com/2014/03/12/organic-trade-association-aims-to-boost-booming-global-market/" markdown_url: "https://associationsnow.com/2014/03/12/organic-trade-association-aims-to-boost-booming-global-market.md" excerpt: "As demand for organic products made in the U.S. increases globally, the Organic Trade Association is rolling out resources to support the industry’s rapid growth." taxonomy_category: - "Business Development" taxonomy_post_tag: - "AssociationsNow" - "Business" - "export" - "global trade" - "trade market" taxonomy_content_format: - "Article" taxonomy_role: - "For-Profit CEO / President / Owner / Partner" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Organic Trade Association Aims to Boost Booming Global Market The global organic trade market is [on the verge of reaching more than $100 billion by 2015 (opens in a new tab)](http://www.interpack.com/cipp/md_interpack/custom/pub/content,oid,14821/lang,2/ticket,g_u_e_s_t/~/Global_organic_food_and_beverages_market_to_reach_104_billion.html) , and the Organic Trade Association says American producers have a lot to do with that. So its newest resources aim to keep them connected with the expanding global marketplace. “U.S. organic has such a strong brand, not only here in North America, but around the world,” said OTA CEO Laura Batcha. “Other countries want to emulate what we’ve done here, so it makes our U.S. companies’ products really attractive to overseas markets.” In developing a series of new online resources, the association set out to help members seize the opportunity to leverage that brand strength. “What we can do is help the business community shortcut a number of steps in terms of being able to quickly understand where the opportunities are, what the regulatory challenges are, and help them get to qualified buyers, and vice versa,” Batcha said. > “One of our top priorities is to keep these resources always current—that’s the key to these being a value over time to an industry.” At last week’s Natural Products EXPO West tradeshow, [OTA unveiled (opens in a new tab)](http://www.organicnewsroom.com/2014/02/organic_trade_association_forg.html) a new [Global Organic Trade Guide (opens in a new tab)](http://www.globalorganictrade.com/index.php) that includes a market data section and an interactive map tool that will display global organic trade regulatory information in real time. And its new [U.S. Organic Export Directory (opens in a new tab)](http://www.usorganicproducts.com/) will give qualified global buyers direct access to U.S. organic producers. “The whole series of resources are intended to work together,” Batcha said. At EXPO West, OTA also hosted several global buyers meetings, where U.S. producers met with buyers from Europe, Asia, the Middle East, and North and South America. “There was tremendous interest, a lot of sales right onsite, commitments to establish long-term relationships. And there was a lot of talk, particularly, about the value of the trade resource guide amongst our members,” she said. “It really has very quickly become the place that people can go to get their questions answered.” Batcha said the continued success of the resources will depend on how well OTA can stay on top of new data and ever-changing regulations around the globe. “One of our top priorities is to keep these resources always current—that’s the key to these being a value over time to an industry,” she said. “We’re investing resources in making sure the latest market research and changes in the regulatory scheme in any country are immediately updated onto our trade resource guide. Also, we’re building out the export guide to include new companies that are coming into the export market. So that’s going to be a big focus for us, this year and going forward, is to keep those resources current all the time.” (iStock/Thinkstock) [Rob Stott](https://associationsnow.com/author/rob-stott/) Rob Stott is a contributing editor to Associations Now. [More articles by this author](https://associationsnow.com/author/rob-stott/) Tags: [#Business](https://associationsnow.com/tag/business/) [#export](https://associationsnow.com/tag/export/) [#global trade](https://associationsnow.com/tag/global-trade/) [#trade market](https://associationsnow.com/tag/trade-market/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoPartnerships that Drive Success: ASAE Strategic Partnership AllianceAugust 26, 2025](https://associationsnow.com/2025/08/26/partnerships-that-drive-success-asae-strategic-partnership-alliance/) - [VideoGenerate Leads and Brand Awareness: Master the ASAE MarketplaceJune 18, 2025](https://associationsnow.com/2025/06/18/generate-leads-and-brand-awareness-master-the-asae-marketplace/) - [VideoUrban Land Institute- Project Recovery: Rebuilding Los Angeles After the January 2025 WildfiresSeptember 24, 2026](https://associationsnow.com/2026/09/24/urban-land-institute-project-recovery-rebuilding-los-angeles-after-the-january-2025-wildfires/) - [PodcastAssociations NOW Presents: All for the Love of Chicago: Rethinking the Destination ExperienceSeptember 10, 2026](https://associationsnow.com/2026/09/10/associations-now-presents-all-for-the-love-of-chicago-rethinking-the-destination-experience/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F03%2F12%2Forganic-trade-association-aims-to-boost-booming-global-market%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !