--- title: "Social Media Roundup: Member Matters" id: "22078" type: "post" slug: "social-media-roundup-member-matters" published_at: "2014-03-12T23:28:38+00:00" modified_at: "2026-11-09T18:23:58+00:00" url: "https://associationsnow.com/2014/03/12/social-media-roundup-member-matters/" markdown_url: "https://associationsnow.com/2014/03/12/social-media-roundup-member-matters.md" excerpt: "When was the last time you sat back and considered what your members wanted? If you have to think about it, its probably been too long. Plus: The five key elements your association must incorporate into its brand strategy." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Member Engagement" - "member relations" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Member Matters Sure, your association can boast about having thousands of dues-paying ([or non-dues-paying](http://associationsnow.com/2014/03/citizen-science-association-experiments-with-free-membership/) ) members, but what do you *really* know about them? Do you know how to make their needs your top priority? The importance of member relations, and more, in today’s Social Media Roundup: ### Four Areas of Focus > Four Questions Guaranteed to Get the Focus Back On Your Members [http://t.co/snacxnQ9j7 (opens in a new tab)](http://t.co/snacxnQ9j7) > via [@MemberClicks (opens in a new tab)](https://twitter.com/MemberClicks?ref_src=twsrc%5Etfw) > [#csae (opens in a new tab)](https://twitter.com/hashtag/csae?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Meagan Rockett (@rockettm) [March 12, 2014 (opens in a new tab)](https://twitter.com/rockettm/status/443718792544522241?ref_src=twsrc%5Etfw) **Member mentality:** When sending out emails and planning large-scale events, it’s easy to forget that your members are real people, not data points. If association leaders become unaware of the demographics of their membership, their background stories, and where they’re from, they’ll find themselves out of touch. Over on the MemberClicks blog, Sarah Hill briefly outlines [four questions association professionals should ask themselves (opens in a new tab)](http://blog.memberclicks.com/bid/338509/Four-Questions-Guaranteed-to-Get-the-Focus-Back-On-Your-Members) about their member relationships. Leaders should know what their members consider important, along with how they’d critique your association. (And they should know this *without* having to do a survey or poll.) It could take a little digging, but that’s how you can build stronger member relationships. *(ht @[rockettm (opens in a new tab)](https://twitter.com/rockettm/) )* ### More Than Just a Pretty Face > 5 brand elements for associations [http://t.co/BOeZzdXB2O (opens in a new tab)](http://t.co/BOeZzdXB2O) > featured in [@socialfish (opens in a new tab)](https://twitter.com/SocialFish?ref_src=twsrc%5Etfw) > and [@MemberClicks (opens in a new tab)](https://twitter.com/MemberClicks?ref_src=twsrc%5Etfw) > by @SmoothThePath [#AssnChat (opens in a new tab)](https://twitter.com/hashtag/AssnChat?src=hash&ref_src=twsrc%5Etfw) > [#ASAE (opens in a new tab)](https://twitter.com/hashtag/ASAE?src=hash&ref_src=twsrc%5Etfw) > > — Amanda Lea Kaiser (@AmandaLeaKaiser) [March 11, 2014 (opens in a new tab)](https://twitter.com/AmandaLeaKaiser/status/443484157537452032?ref_src=twsrc%5Etfw) **In branding, the look matters,** but as Amanda Kaiser explains on her [Smooth the Path blog (opens in a new tab)](http://www.smooththepath.net/2014/03/11/5-elements-associations-brand/) , there is much more to take into account when reviving your association’s brand image—including your product, your promise, your voice, and your story. Together, they offer a holistic perspective on what your association truly represents. Kaiser suggests that a brand promise is a key differentiator that should appeal to the senses. “The reason for brand promise is to create a feeling,” she writes. When you do that, your association can exude its own original, infectious vibe. *(ht @[SmoothThePath (opens in a new tab)](https://twitter.com/SmoothThePath) )* [Alexis Williams](https://associationsnow.com/author/alexis-williams/) Alexis Williams & Alexis Davis are contributors to Associations Now. [More articles by this author](https://associationsnow.com/author/alexis-williams/) [Alexis Davis](https://associationsnow.com/author/alexis-davis/) Alexis Davis is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/alexis-davis/) Tags: [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#member relations](https://associationsnow.com/tag/member-relations/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoMembers Are People Too!October 7, 2011](https://associationsnow.com/2011/10/07/members-are-people-too/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [VideoCEO to CEO: When Members DissentMarch 26, 2010](https://associationsnow.com/2010/03/26/ceo-to-ceo-when-members-dissent/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F03%2F12%2Fsocial-media-roundup-member-matters%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !