--- title: "Thursday Buzz: Get Your Audiences Reading and Sharing" id: "22083" type: "post" slug: "thursday-buzz-get-your-audiences-reading-and-sharing" published_at: "2014-03-13T17:40:28+00:00" modified_at: "2014-03-13T17:40:28+00:00" url: "https://associationsnow.com/2014/03/13/thursday-buzz-get-your-audiences-reading-and-sharing/" markdown_url: "https://associationsnow.com/2014/03/13/thursday-buzz-get-your-audiences-reading-and-sharing.md" excerpt: "Uncover the emotional drivers behind the most popular content spreading across the internet. Also: rekindling the call for net neutrality." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "content sharing" - "emotions" - "Membership" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Thursday Buzz: Get Your Audiences Reading and Sharing There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions. [Courtney Seiter over at Buffer (opens in a new tab)](http://blog.bufferapp.com/science-of-emotion-in-marketing) has an interesting breakdown of the emotions behind our choices about who to follow and what to share on the web. “Other than making us…well, happy…joy can also be a driver of action. [Psychoanalyst Donald] Winnicott’s discovery of a baby’s ‘social smile’ also tells us that joy increases when it is shared. No wonder then, that happiness is the main driver for social media sharing,” she writes. Referring to [a study by Fractl (opens in a new tab)](http://frac.tl/) , a content strategy firm, Seiter cites the top emotions behind viral content: - amusement - interest - surprise - happiness - delight - pleasure - joy There’s plenty more to be found [in Seiter’s post (opens in a new tab)](http://blog.bufferapp.com/science-of-emotion-in-marketing) , like the effectiveness of emotional appeals and the emotional “energy exchange,” so we won’t spoil it all here. Given her piece, maybe there’s something to [BuzzFeed’s famous “no haters” policy (opens in a new tab)](http://www.thewire.com/politics/2014/03/no-haters-vs-all-haters-buzzfeed-gawker-battle-internets-soul/359105/) after all. ### Why Net Neutrality Matters for Associations Yesterday marked the 25th anniversary of the web, and its father, Tim Berners-Lee, used the occasion to [call for net neutrality (opens in a new tab)](http://www.theverge.com/2014/3/12/5499258/tim-berners-lee-asks-for-net-neutrality-on-internets-25th-birthday) . But the ideal of a neutral net is in a precarious spot after [a federal appeals court recently struck down the Federal Communications Commission rules promoting it.](http://associationsnow.com/2014/01/net-neutrality-ruling-draws-strong-response-from-industry-activist-groups/) With the web’s birthday still fresh in mind, there’s no better time to revisit this breakdown from Ray van Hilst at *SocialFish* about [the implications of net neutrality’s possible demise for associations. (opens in a new tab)](http://www.socialfish.org/2014/02/if-net-neutrality-is-dead-what-does-it-mean-for-associations.html) ### Other Good Reads Today **Think millennials spend a lot of time consuming media?** Your highest estimates may be blown out of the water by the findings of [a new study by Crowdtap, a social influence platform, and Ipsos MediaCT, a research firm. (opens in a new tab)](http://www.mediapost.com/publications/article/221178/millennials-consume-content-every-waking-hour-and.html) According to the results, they’re spending 18 compounded hours a day gobbling up content. **Event season has arrived,** and if you’re scrambling for tips on hosting a fundraising event that’s looming on the calendar, [the Network for Good has you covered (opens in a new tab)](http://www.nonprofitmarketingblog.com/site/planning_a_fundraising_event_read_this) **Put down your LinkedIn how-to guides for a moment** and [check out this interview with Sam Ford (opens in a new tab)](http://www.inc.com/steve-cody/how-to-tell-your-professional-story-on-linkedin.html) , Peppercomm’s director of audience engagement, over at *Inc.com*. [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#content sharing](https://associationsnow.com/tag/content-sharing/) [#emotions](https://associationsnow.com/tag/emotions/) [#Membership](https://associationsnow.com/tag/membership/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F03%2F13%2Fthursday-buzz-get-your-audiences-reading-and-sharing%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !