--- title: "Content Marketing: Don’t Just Focus on Yourself" id: "22199" type: "post" slug: "content-marketing-dont-just-focus-on-yourself" published_at: "2014-03-21T16:34:06+00:00" modified_at: "2026-11-09T18:23:56+00:00" url: "https://associationsnow.com/2014/03/21/content-marketing-dont-just-focus-on-yourself/" markdown_url: "https://associationsnow.com/2014/03/21/content-marketing-dont-just-focus-on-yourself.md" excerpt: "Entice members to register for your events without sounding so self-serving. Also: Tips on how to inspire creativity while being a laid-back leader." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Communications" - "Marketing" - "Web Strategy" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Content Marketing: Don’t Just Focus on Yourself Stuffing inboxes with self-serving hype about the awesomeness of your association’s upcoming events is passé. Content marketing is now the blueprint for boosting appeal and building relationships with members. Yet, as [Cvent contributor Jenise Fryatt points out (opens in a new tab)](http://blog.cvent.com/blog/jenise-fryatt-bio/is-your-conference-content-marketing-too-self-serving) , even this popular strategy can become self-centered. To avoid invading your members’ space with a barrage of tactless tweets and emails, she suggests refining your conference content-marketing strategy. “Once you find your community, you will also need to spend some time building a reputation as a helpful member of the group,” she writes. “Again, posting ‘Attend my great event!’ messages is the quickest way to get shut out.” Be sure to check out [Fryatt’s post (opens in a new tab)](http://blog.cvent.com/blog/jenise-fryatt-bio/is-your-conference-content-marketing-too-self-serving) for more tips. ### Tweet of the Day > Four Leadership Tips to Bring Out the Best in Your Team [http://t.co/jvVn56irRV (opens in a new tab)](http://t.co/jvVn56irRV) > [#lifehack (opens in a new tab)](https://twitter.com/hashtag/lifehack?src=hash&ref_src=twsrc%5Etfw) > > — LifeHack (@lifehackorg) [March 19, 2014 (opens in a new tab)](https://twitter.com/lifehackorg/status/446282450025869312?ref_src=twsrc%5Etfw) **Guide, don’t micromanage:** [Lifehack’s Ricky Nowak recommends (opens in a new tab)](http://www.lifehack.org/articles/productivity/four-leadership-tips-bring-out-the-best-your-team.html) that office leaders establish a better culture for creative thinking among employees by adopting a less restrictive approach to management. ### Other Good Reads **We’ve got spirit, yes we do:** In a post on *Inc.com*, [VerticalResponse CEO Janine Popick advises (opens in a new tab)](http://www.inc.com/janine-popick/are-you-your-teams-best-cheerleader-maybe-you-should-be.html) that a good way to keep your employees in a motivated mood is by showering them with appreciation and gratitude. **“Are you keeping your employees focused on the big picture?”** [Adam Vaccaro of Build (opens in a new tab)](http://thebuildnetwork.com/leadership/management/align-team-axis/) talks about the importance of your mission statement. **“Thinking is legitimately tiring”:** The Ottawa-Gatineau chapter of the Canadian Society of Association Executives [offers six ways (opens in a new tab)](http://ogcsae.blogspot.com/2014/03/dont-let-your-board-get-decision-fatigue.html) to elevate your board’s decision-making process. **Looking for a community manager job?** Socious Marketing and Strategy Director Joshua Paul [suggests steps (opens in a new tab)](http://info.socious.com/bid/70451/How-to-Ace-an-Online-Community-Manager-Job-Interview) to win over the recruiters. (Photodisc/Thinkstock) [Alexis Williams](https://associationsnow.com/author/alexis-williams/) Alexis Williams & Alexis Davis are contributors to Associations Now. 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