--- title: "Lightwave Wristband: Real-Time Analytics, in the Flesh" id: "22512" type: "post" slug: "lightwave-wristband-real-time-analytics-in-the-flesh" published_at: "2014-04-03T20:47:29+00:00" modified_at: "2026-03-16T03:54:00+00:00" url: "https://associationsnow.com/2014/04/03/lightwave-wristband-real-time-analytics-in-the-flesh/" markdown_url: "https://associationsnow.com/2014/04/03/lightwave-wristband-real-time-analytics-in-the-flesh.md" excerpt: "A SXSW event pumped up the crowd—literally—with the help of some digital wristbands. Also: an association CEO's best leadership advice." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "consultants" - "Data Analytics" - "industry partners" - "Live Events" - "Meetings" - "Sponsor" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "Manager" - "VP" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Lightwave Wristband: Real-Time Analytics, in the Flesh We track data everywhere—on our websites, through audience feedback after an event, through surveys, and more. But what about real-time data metrics *during* the event? Like, granular ones? One mega-corporation actually did this during the South by Southwest (SXSW) conference last month, and it was pretty awesome. Read all about it in today’s Social Media Roundup: ### Check the Pulse > Innovated Digital Wristband Can Gauge How Your Audience is Feeling – Genius Idea [@_Lightwave (opens in a new tab)](https://twitter.com/_lightwave?ref_src=twsrc%5Etfw) > [http://t.co/rdgpCtQnoa (opens in a new tab)](http://t.co/rdgpCtQnoa) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > > — Stova (@stovatech) [April 3, 2014 (opens in a new tab)](https://twitter.com/stovatech/status/451747205058007040?ref_src=twsrc%5Etfw) **SXSW is obviously one of the main hubs** for innovation in events (even [tangentially](http://associationsnow.com/2014/02/meet-anti-conference-yxyy-attendees-go-flow/) ), and this year wasn’t any exception. You can thank Pepsi for that. The soda giant had people wear digital wristbands at a music event. The devices—which tracked things such as temperature, audience movement, and sound levels—provided data that was then given to the event’s AV folks and DJ, who used the information to change up the lighting and sound in the room to boost its mood and energy level. “The underlying goal is to provide deeper, more meaningful insights about what’s happening beyond someone with a clicker saying 1,000 people walked in,” Lightwave Founder and CEO Rana June, whose company handled the technology behind the event, [told BizBash (opens in a new tab)](http://www.bizbash.com/new-digital-wristband-measures-crowd-reaction-at-events/austin/story/28197/#.Uz2ZB-ZdWBh) . The wristbands can provide anonymous data, but Pepsi had the wearers register them beforehand and used their individual metrics as a basis to hand out awards to the guests. See, there’s plenty of room for analytics in live events! *(ht @[etouches (opens in a new tab)](https://twitter.com/etouches/status/451747205058007040) )* ### Sound Advice > “Treat all employees as human beings” [http://t.co/XTfnBZm4S0 (opens in a new tab)](http://t.co/XTfnBZm4S0) > via [@GaryShapiro (opens in a new tab)](https://twitter.com/GaryShapiro?ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Bear Analytics (@BearAnalytics) [April 3, 2014 (opens in a new tab)](https://twitter.com/BearAnalytics/status/451751441934594049?ref_src=twsrc%5Etfw) ***“I asked my older brother** Ken how he got along with everyone at the New York bakery he helped manage. He told me that everyone cares deeply about their family. If you recognize this, he said, you can treat people as loving fathers, mothers, children, or grandchildren. Ask about their families, and they will see you as a caring person rather than just a boss. I tried it. It works.”* That’s some of the advice Gary Shapiro, CEO of the Consumer Electronics Association, has to share about how he deals with his employees. Pretty great, right? You should check out his other big piece of advice [in his LinkedIn blog post (opens in a new tab)](https://www.linkedin.com/today/post/article/20140225115949-5015451-best-advice-people-come-first-results-second?trk=eml-pad-b-art-0&ut=0cA2H30_5j5Sc1&utm_content=bufferd62d0&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) . *(ht @[BearAnalytics (opens in a new tab)](https://twitter.com/BearAnalytics/) )* (Lightwave) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#consultants](https://associationsnow.com/tag/consultants/) [#Data Analytics](https://associationsnow.com/tag/data-analytics/) [#industry partners](https://associationsnow.com/tag/industry-partners/) [#Live Events](https://associationsnow.com/tag/live-events/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Sponsor](https://associationsnow.com/tag/sponsor/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations NOW Presents: Industry Partner Edition-Sponsorships That Deliver Real ValueJuly 9, 2026](https://associationsnow.com/2026/07/09/associations-now-presents-industry-partner-edition-sponsorships-that-deliver-real-value/) - [Video2025 Sponsorship Recap VideoJune 17, 2026](https://associationsnow.com/2026/06/17/2025-sponsorship-recap-video/) - [VideoPartnerships that Drive Success: ASAE Strategic Partnership AllianceAugust 26, 2025](https://associationsnow.com/2025/08/26/partnerships-that-drive-success-asae-strategic-partnership-alliance/) - [VideoGenerate Leads and Brand Awareness: Master the ASAE MarketplaceJune 18, 2025](https://associationsnow.com/2025/06/18/generate-leads-and-brand-awareness-master-the-asae-marketplace/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F04%2F03%2Flightwave-wristband-real-time-analytics-in-the-flesh%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !