--- title: "Social Media Roundup: Change Your Perspective on Facebook" id: "22718" type: "post" slug: "social-media-roundup-change-your-perspective-on-facebook" published_at: "2014-04-17T22:26:10+00:00" modified_at: "2026-03-16T03:57:56+00:00" url: "https://associationsnow.com/2014/04/17/social-media-roundup-change-your-perspective-on-facebook/" markdown_url: "https://associationsnow.com/2014/04/17/social-media-roundup-change-your-perspective-on-facebook.md" excerpt: "Facebook is always changing, but for associations, that may not be a good thing. Plus: An opportunity to learn some ins and outs of great content." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Facebook" - "Marketing" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Change Your Perspective on Facebook Is Facebook becoming pay-to-play for associations looking to reach out to members and nonmembers alike? Two industry experts offer their insights in today’s Social Media Roundup. ### Time to Change Your thinking on Facebook? > For Brands, Facebook Is Now a [#Content (opens in a new tab)](https://twitter.com/hashtag/Content?src=hash&ref_src=twsrc%5Etfw) > [#Publisher (opens in a new tab)](https://twitter.com/hashtag/Publisher?src=hash&ref_src=twsrc%5Etfw) > — Not a Community [#nonprofits (opens in a new tab)](https://twitter.com/hashtag/nonprofits?src=hash&ref_src=twsrc%5Etfw) > [#associations (opens in a new tab)](https://twitter.com/hashtag/associations?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [http://t.co/1PeU4wesjQ (opens in a new tab)](http://t.co/1PeU4wesjQ) > > — Kim Howard, CAE (@kimhowardsc) [April 17, 2014 (opens in a new tab)](https://twitter.com/kimhowardsc/status/456882533406633984?ref_src=twsrc%5Etfw) **Most associations are posting on Facebook** in an effort to spread their message, whether it be a new blog post, some event news, or a particularly fabulous cat GIF on a slow Friday. But despite their best efforts, many groups find that fewer and fewer people are even getting the chance to see those bits of content as the organic reach for pages dwindles. Whatever the reason for Facebook’s changes, the fact remains: Posts are reaching fewer people. Robert Rose, chief strategist at the [Content Marketing Institute (opens in a new tab)](http://contentmarketinginstitute.com/2014/04/facebook-is-a-content-publisher-not-a-community/) , sees this as a reason to rethink the way we conceptualize Facebook. “Facebook will be a fully developed, ad-driven content publisher, with customers who have sunk so much money into building their leased platform that they have no choice but to pay the landlord,” Rose predicts. Rose sits down with Jay Baer over at [Convince & Convert (opens in a new tab)](http://www.convinceandconvert.com/) to consider [the implications of Facebook’s changes (opens in a new tab)](http://contentmarketinginstitute.com/2014/04/facebook-is-a-content-publisher-not-a-community/) , a must-read for any association taking its future on Facebook seriously. *(ht @[kimhowarddc (opens in a new tab)](https://twitter.com/kimhowarddc) )* ### Strapped for Content? > Check out the new “content track” for @AssnMediaPub [#amp14 (opens in a new tab)](https://twitter.com/hashtag/amp14?src=hash&ref_src=twsrc%5Etfw) > conference. Great stuff: [http://t.co/QLi91NQVN1 (opens in a new tab)](http://t.co/QLi91NQVN1) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Melanie Padgett Powers (@MelEdits) [April 11, 2014 (opens in a new tab)](https://twitter.com/MelEdits/status/454697908739538944?ref_src=twsrc%5Etfw) **If your well of content ideas has dried up,** or if you’re looking to bolster your current production efforts, one particular session during the upcoming [Association Media & Publishing Annual Meeting (opens in a new tab)](http://associationmediaandpublishing.org/14Meeting) may be just for you. Helmed by Chris Bondy, administrative chair of the School of Media Sciences at Rochester Institute of Technology, “[Communication in a Modern Era (opens in a new tab)](https://www.magnetmail.net/actions/email_web_version.cfm?recipient_id=1380888276&message_id=4020577&user_id=SNAP&group_id=1259190&jobid=17983407) ” will cover a broad stretch of best practices and new industry insights. Have your video production efforts stumbled? Then perhaps one of the following sessions, “Producing Video: Stop Focusing on the Wrong Things,” is a perfect fit. “Most video work occurs before the camera is turned on: what to produce, how to produce it, and how to share it,” the listing reads. “Unfortunately, most people focus on the wrong things.” The conference will be held May 19-21 in Tysons Corner, Virginia. *(ht @[MelEdits (opens in a new tab)](https://twitter.com/MelEdits) )* (Wavebreakmedia Ltd/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#Facebook](https://associationsnow.com/tag/facebook/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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