--- title: "Monday Buzz: Bite-Size Association Outreach" id: "22849" type: "post" slug: "monday-buzz-bite-size-association-outreach" published_at: "2014-04-28T17:36:04+00:00" modified_at: "2014-04-28T17:36:04+00:00" url: "https://associationsnow.com/2014/04/28/monday-buzz-bite-size-association-outreach/" markdown_url: "https://associationsnow.com/2014/04/28/monday-buzz-bite-size-association-outreach.md" excerpt: "Make your communication efforts better, faster, and more digestible. Also: the means to leverage your association's data." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "audience engagement" - "content strategy" - "Marketing" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: Bite-Size Association Outreach The age of social and mobile is well upon us, and to cater to the shifting paradigm of information consumption, your association may need to trim the portions you serve up. [Karla Gutierrez at Shift’s eLearning Blog (opens in a new tab)](http://info.shiftelearning.com/blog/bid/342367/The-Age-of-Bite-sized-Learning-What-is-It-and-Why-It-Works) breaks down why smaller pieces of digestible information can be an effective means of educating audiences. “From explainer tutorial videos that last for no longer than 10 minutes to short or snackable modules, it looks like bite-sized learning is here to stay,” Gutierrez writes. Just look at [new media enterprises, such as Vox (opens in a new tab)](http://www.vox.com/) , which make a clear effort to include a brief explanation with every story. To stay on the cutting edge of 21st-century communication, your association should consider shorter, simpler, more digestible ways of informing your audience. ### Tweet of the Day https://twitter.com/CallieCady/status/460784049964216320 As part of a series on member engagement, [MultiView’s Callie Cady writes about (opens in a new tab)](http://blog.multiview.com/2014/04/28/the-secret-to-member-engagement-is-developing-brand-ambassadors/) the importance of having brand ambassadors to trumpet the value of your association and its offerings. But first, you have to develop them from within your community. “A good brand ambassador is one who can actively engage members year-round and really make them feel as though they are an integral part of the organization,” Cady writes. *(ht @[CallieCady (opens in a new tab)](https://twitter.com/CallieCady) )* ### other good reads **With the future of Google Plus** up in the air after the departure of Google Senior Vice President of Social Vic Gundotra, [TechCrunch contributor Danny Crichton (opens in a new tab)](http://techcrunch.com/2014/04/25/a-personal-reflection-on-google/) shares an insider peek into the social network’s origins. **If you’re sitting on a treasure trove of data** and are unsure of what to do with it, [these resources from Fast Company Labs (opens in a new tab)](http://www.fastcolabs.com/3029760/the-five-best-libraries-for-building-data-vizualizations) may help you visualize the information and share it with members. **Responsive-design adopters be warned:** As more and more sites turn to this method of web-page creation, [a new survey reported on by CMSWire (opens in a new tab)](http://www.cmswire.com/cms/customer-experience/responsive-design-great-for-web-sites-hard-for-mobile-devices-024947.php) cautions that it’s frequently less than optimal for mobile users. **“Good is not memorable.** Good is not something you rave about,” [Christina Green writes (opens in a new tab)](http://frankjkenny.com/this-word-is-the-death-knell-to-chambers/) on Frank J. Kenny’s site for Chambers of Commerce and their members. So why should your association settle for holding a “good” event? (etiennevoss/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#audience engagement](https://associationsnow.com/tag/audience-engagement/) [#content strategy](https://associationsnow.com/tag/content-strategy/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [PodcastThe Next Chapter What’s Ahead for Future-Ready AssociationsSeptember 25, 2025](https://associationsnow.com/2025/09/25/the-next-chapter-whats-ahead-for-future-ready-associations/) - [VideoAssociation Leadership and Strategy Alignment with Tim HopkinsFebruary 12, 2025](https://associationsnow.com/2025/02/12/association-leadership-and-strategy-alignment-with-tim-hopkins/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F04%2F28%2Fmonday-buzz-bite-size-association-outreach%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !