--- title: "Social Media Roundup: Bet on the Baby Boomers" id: "23007" type: "post" slug: "social-media-roundup-bet-on-the-baby-boomers" published_at: "2014-05-07T21:00:34+00:00" modified_at: "2014-05-07T21:00:34+00:00" url: "https://associationsnow.com/2014/05/07/social-media-roundup-bet-on-the-baby-boomers/" markdown_url: "https://associationsnow.com/2014/05/07/social-media-roundup-bet-on-the-baby-boomers.md" excerpt: "Never second-guess the resourcefulness of your baby boomer members. Plus: Tips to help leaders focus on getting their team to achieve its goals." taxonomy_category: - "Career Development" taxonomy_post_tag: - "AssociationsNow" - "careers" - "Employee Training" - "Membership" - "Professional Development" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Bet on the Baby Boomers Just because boomers are arguably past their prime, that doesn’t mean they are any less capable or interested in contributing to your organization. Insight on the best benefits to offer them in today’s Social Media Roundup: ### “They’re Not Going Away Anytime Soon” > Don’t Ignore the Boomers — my latest at the [@Avectra (opens in a new tab)](https://twitter.com/avectra?ref_src=twsrc%5Etfw) > blog [http://t.co/zFgzzjRN9I (opens in a new tab)](http://t.co/zFgzzjRN9I) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Deirdre Reid, CAE (@DeirdreReid) [May 5, 2014 (opens in a new tab)](https://twitter.com/DeirdreReid/status/463404567766761472?ref_src=twsrc%5Etfw) **“Healthy old age depends on having a sense of purpose,** lifelong learning opportunities, and social community,” *Avectra* contributor [Deirdre Reid writes (opens in a new tab)](http://blog.avectra.com/dont-ignore-the-boomers/) . So how can you harness that steadfast determination and ardent purpose instilled in baby boomers? According to Reid, associations must consistently provide ample training and volunteer opportunities, as well as specialty services, to ease their transition from traditional employment to “encore careers” in public service. “To stay professionally viable, boomers must keep developing the skills needed to succeed in the future workplace,” she continues. “The most important skill is the ability to learn new skills. Associations can help their older members figure out what skills they need to develop in order to find, keep and provide jobs, and then expand their educational offerings to include those career and business development tactics.” *(ht @[deirdrereid (opens in a new tab)](https://twitter.com/deirdrereid) )* ### Focus and Shoot > Leaders: Get Your Head In The Game. Six strategies for success.[#leadership (opens in a new tab)](https://twitter.com/hashtag/leadership?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [http://t.co/BbiNw52Wlu (opens in a new tab)](http://t.co/BbiNw52Wlu) > > — Wired 4 Leadership (@Wired4Ldrship) [May 6, 2014 (opens in a new tab)](https://twitter.com/Wired4Ldrship/status/463732903520657408?ref_src=twsrc%5Etfw) **When there are 10 seconds left on the clock,** all eyes turn to the team captain to pull off one last strategic move and score an epic, game-winning shot. In a post on his *Wired4Leadership* blog, [Kerry Stackpole says the same goes for office leaders (opens in a new tab)](http://www.wired4leadership.com/2014/05/06/get-your-head-in-the-game/) . A team’s work efforts and desire for success rest on the strength of its manager’s personal leadership and unwavering focus to get the job done. Stackpole offers several ways that leaders can refocus and inspire their teams to reach their full potential. From adopting an inspirational mantra to striving for precision (instead of perfection) when executing tasks, managers can make lofty goals more attainable. “There are always those who are in doubt. As a leader, you should not be one of them,” he writes. “If you’ve done your research, thought carefully and thoroughly about your course of action, engaged your team in the process and are now implementing the plan efficiently and effectively, confidence is what’s called for.” *(ht [@Wired4Ldrship (opens in a new tab)](https://twitter.com/Wired4Ldrship) )* (iStock/Thinkstock) [Alexis Williams](https://associationsnow.com/author/alexis-williams/) Alexis Williams & Alexis Davis are contributors to Associations Now. [More articles by this author](https://associationsnow.com/author/alexis-williams/) Tags: [#careers](https://associationsnow.com/tag/careers/) [#Employee Training](https://associationsnow.com/tag/employee-training/) [#Membership](https://associationsnow.com/tag/membership/) [#Professional Development](https://associationsnow.com/tag/professional-development/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoLaurie Gussak Shares Her CAE JourneyOctober 26, 2023](https://associationsnow.com/2023/10/26/laurie-gussak-shares-her-cae-journey/) - [VideoWelcome to ASAE AcademyMarch 19, 2025](https://associationsnow.com/2025/03/19/welcome-to-asae-academy/) - [VideoLisa Rackstraw Shares Her CAE JourneyOctober 26, 2023](https://associationsnow.com/2023/10/26/lisa-rackstraw-shares-her-cae-journey/) - [VideoDeb Callahan Shares Her CAE JourneyOctober 26, 2023](https://associationsnow.com/2023/10/26/deb-callahan-shares-her-cae-journey/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F05%2F07%2Fsocial-media-roundup-bet-on-the-baby-boomers%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !