--- title: "Social Media Roundup: Membership Tips From digitalNow" id: "23188" type: "post" slug: "social-media-roundup-membership-tips-from-digitalnow" published_at: "2014-05-20T22:00:56+00:00" modified_at: "2014-05-20T22:00:56+00:00" url: "https://associationsnow.com/2014/05/20/social-media-roundup-membership-tips-from-digitalnow/" markdown_url: "https://associationsnow.com/2014/05/20/social-media-roundup-membership-tips-from-digitalnow.md" excerpt: "A conference featuring some of the best and brightest in the association space homes in on membership advice. Plus: Which social features could be bogus?" taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Marketing" - "Membership" - "nonprofit" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Membership Tips From digitalNow If you’re not attending this year’s digitalNow in Nashville, Tennessee, take heart. You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s Social Media Roundup: ### Where Members Are Actually Paying Attention > Today is DAY 2 at [#diginow (opens in a new tab)](https://twitter.com/hashtag/diginow?src=hash&ref_src=twsrc%5Etfw) > ! We’re looking forward to some great sessions from top Industry Leaders! [@digi_now (opens in a new tab)](https://twitter.com/digi_now?ref_src=twsrc%5Etfw) > [@FusionProd (opens in a new tab)](https://twitter.com/FusionProd?ref_src=twsrc%5Etfw) > > — Aptify (@aptify) [May 20, 2014 (opens in a new tab)](https://twitter.com/aptify/status/468763611960446976?ref_src=twsrc%5Etfw) **The digitalNow conference may have already begun**, but it’s never too late to get current on the conversations and discussions taking place across social media. Centered on the [#diginow hashtag (opens in a new tab)](https://twitter.com/search?q=%23diginow&src=typd) , DigitalNow’s theme for this year is “[G.R.I.T. (opens in a new tab)](http://www.fusionproductions.com/digitalnow-2014) ,” which stands for galvanize value and purpose; resilience; induce growth mindset; and tech adept. And though plenty has been covered so far, this morning’s keynote was of particular importance to association pros. Mitch Joel, president of [Twist Image (opens in a new tab)](http://www.twistimage.com/en) , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. We’ll let some of those who attended relay his advice: > Today’s marketing challenge: It’s a one-screen world. [#DigiNow (opens in a new tab)](https://twitter.com/hashtag/DigiNow?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/q2nneB9OAE (opens in a new tab)](http://t.co/q2nneB9OAE) > > — Bill Sheridan, CAE, CPT (@BillSheridan) [May 20, 2014 (opens in a new tab)](https://twitter.com/BillSheridan/status/468776269966897153?ref_src=twsrc%5Etfw) > [@mitchjoel (opens in a new tab)](https://twitter.com/mitchjoel?ref_src=twsrc%5Etfw) > Think your website is marketing? [#fail (opens in a new tab)](https://twitter.com/hashtag/fail?src=hash&ref_src=twsrc%5Etfw) > It’s your brand. Period. [#diginow (opens in a new tab)](https://twitter.com/hashtag/diginow?src=hash&ref_src=twsrc%5Etfw) > > — Sue Sedory (@SueSedory) [May 20, 2014 (opens in a new tab)](https://twitter.com/SueSedory/status/468778268423110656?ref_src=twsrc%5Etfw) > The battle is with everyone in our food chain for a direct relationship with our customer. [@mitchjoel (opens in a new tab)](https://twitter.com/mitchjoel?ref_src=twsrc%5Etfw) > [#diginow (opens in a new tab)](https://twitter.com/hashtag/diginow?src=hash&ref_src=twsrc%5Etfw) > > — Skip Falatko (@SkipFalatko) [May 20, 2014 (opens in a new tab)](https://twitter.com/SkipFalatko/status/468746374067257344?ref_src=twsrc%5Etfw) After all, how effective can your communication with members be if they never actually see any of it? *(ht @[Aptify (opens in a new tab)](https://twitter.com/Aptify) )* ### Additions to the Social Media Toolbox > The Good, The Bad And The Useless: New social media features and the pros and cons for non-profits [http://t.co/jg9My5GD27 (opens in a new tab)](http://t.co/jg9My5GD27) > [#sm4np (opens in a new tab)](https://twitter.com/hashtag/sm4np?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Incline Marketing (@InclineMktg) [May 20, 2014 (opens in a new tab)](https://twitter.com/InclineMktg/status/468784630108553216?ref_src=twsrc%5Etfw) **Struggling to keep up** with all of the new features of your association’s social media standbys? Incline Marketing [provides a handy evaluation of some new options (opens in a new tab)](http://inclinemarketingservices.com/2014/05/20/the-good-the-bad-and-the-useless-the-latest-social-media-features-and-the-pros-and-cons-for-non-profits/) to add to your tool belt or to ignore entirely. Twitter’s mute function, for example, serves as a double-edged sword, clearing out your busy feed but limiting your conversational opportunities. “If you get into the habit of muting those you follow, you could miss out on great content, tweets about your organization, a post about an important issue your organization should address or a chance to interact with a post that highlights a member’s achievements,” Incline advises. Meanwhile, one highly touted feature, Facebook’s “Nearby Friends” app, “may border on useless for many organizations,” and Pinterest’s Q&A feature could end up not catching on with audiences, in the same way a similar and defunct Facebook offering did. For the full rundown, [see (opens in a new tab)](http://inclinemarketingservices.com/2014/05/20/the-good-the-bad-and-the-useless-the-latest-social-media-features-and-the-pros-and-cons-for-non-profits/) . *(ht @[InclineMktg (opens in a new tab)](https://twitter.com/InclineMktg) )* (Fusion Productions/digitalNow) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#Marketing](https://associationsnow.com/tag/marketing/) [#Membership](https://associationsnow.com/tag/membership/) [#nonprofit](https://associationsnow.com/tag/nonprofit/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: National Adoption AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-national-adoption-association/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F05%2F20%2Fsocial-media-roundup-membership-tips-from-digitalnow%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !