---
title: "Thursday Buzz: Make Online Communities Easy for Your CEO"
id: "23293"
type: "post"
slug: "thursday-buzz-make-online-communities-easy-for-your-ceo"
published_at: "2014-05-29T16:00:37+00:00"
modified_at: "2014-05-29T16:00:37+00:00"
url: "https://associationsnow.com/2014/05/29/thursday-buzz-make-online-communities-easy-for-your-ceo/"
markdown_url: "https://associationsnow.com/2014/05/29/thursday-buzz-make-online-communities-easy-for-your-ceo.md"
excerpt: "The first step to getting your execs chatting in your private community may be removing as many barriers as possible. Also: social media mistakes to avoid when publicizing your events."
taxonomy_category:
  - "Meetings / Events"
taxonomy_post_tag:
  - "AssociationsNow"
  - "engagement data"
  - "Leadership"
  - "Membership"
  - "online communities"
  - "Social Media"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Association Professionals"
  - "Executive Leadership"
---

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 » Thursday Buzz: Make Online Communities Easy for Your CEO

You may have read [Joe Rominiecki’s blog post](http://associationsnow.com/2014/05/ceo-community-engagement-shows-members-youre-care/)
 this week on Texas Computer Education Association Executive Director (and active community participant) Lori Gracey and thought to yourself, “That’s great, but my boss would never go for it.”

If so, you may want to take a peek at what Socious’ Joshua Paul has to say on the topic. His suggestion? Make it super-easy for the person in charge.

“Since your executives have many competing priorities at any given moment, you want to make participation in your online community as easy on them as possible,” he writes. “If what you’re requesting of them is less of a hassle, they’ll be more likely to step up to the challenge and fit engaging your customer or member community into their schedules.”

[Paul recommends (opens in a new tab)](http://info.socious.com/bid/71382/3-Tricks-to-Make-It-Easy-for-Busy-Executives-to-Participate-in-Your-Online-Community)
 giving top brass a rotating content schedule to follow for writing new posts, hand-feeding them topics, and—if they’re too busy to pen a blog post—arranging to briefly interview them on a topic and then preparing a blog based on their responses.

Who knows? Maybe they’ll enjoy it so much they’ll make some extra time.

### Don’t Make These Mistakes

**[20 Mistakes Events Make on Social Media and How to Fix Them (opens in a new tab)](https://www.slideshare.net/tojulius/20-mistakes-events-make-on-social-media-and-how-to-fix-them-35166035)** from **[Julius Solaris (opens in a new tab)](https://www.slideshare.net/tojulius)**

**Julius Solaris is a smart guy** who knows a thing or two about events and social media. That’s why the *Event Manager Blog* founder has been asked to share [his wisdom on the two topics (opens in a new tab)](http://www.eventmanagerblog.com/social-media-mistakes)
 with audiences around the world—specifically what *not* to do. It only makes sense, right?

Take a peek at his SlideShare presentation above. Maybe you’ll learn a thing or two.

### Other good reads

**Newspapers are rapidly evolving.** The Newspaper Association of America has reflected on the industry’s changing trends [with an in-depth infographic (opens in a new tab)](http://www.naa.org/innovation)
 covering the history of news in the social media era.

**If you’re still on Windows XP,** you may have heard about a [recent workaround (opens in a new tab)](http://betanews.com/2014/05/26/how-to-continue-getting-free-security-updates-for-windows-xp-until-2019/)
 that allows you to continue receiving updates on the out-of-date operating system. [Microsoft explains why that’s a really bad idea (opens in a new tab)](http://www.zdnet.com/registry-hack-enables-continued-updates-for-windows-xp-7000029851/)
.

**“It’s the connection factor.”** Elsbeth Russell, senior editor at Naylor, LLC, offers insights into why people join associations [on the Event Garde blog (opens in a new tab)](http://aaronwolowiec.com/2014/05/27/the-connection-factor/)
.

**Social learning is what associations are all about.** That’s why Tagoras’ Jeff Cobb says [social-focused technologies are worth a close look (opens in a new tab)](http://www.tagoras.com/2014/05/27/social-learning-for-associations-2/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+tagoras+%28Tagoras%29)
.

(iStock/Thinkstock)

[Ernie Smith](https://associationsnow.com/author/ernie-smith/)

Ernie Smith is a former senior editor for Associations Now.

[More articles by this author](https://associationsnow.com/author/ernie-smith/)

Tags: [#engagement data](https://associationsnow.com/tag/engagement-data/)
 [#Leadership](https://associationsnow.com/tag/leadership/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#online communities](https://associationsnow.com/tag/online-communities/)
 [#Social Media](https://associationsnow.com/tag/social-media/)

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