Social Media Roundup: Doing More With Less on Social
How nonprofits can think outside the box on their social efforts. Plus: When to send that Facebook post.
Is your association feeling the strain of having to feed the social beast? You’re not alone. But at least you can learn about the optimal times to post content on your feeds in today’s Social Media Roundup!
Making the Most of Your Social Resources
Only 69% of nonprofits have a staff member working part-time on social media: http://t.co/9aORWq3qWU— HootSuite (@hootsuite) May 2, 2014
Time is money, as the old adage goes, and if anything, properly managing social media can take a whole bunch of time. So for nonprofits, many of which remain strapped for cash, having someone designated to handle social media full-time is often an expense they can’t afford.
A HootSuite article by Aki Kaltenbach references a 2012 report that underscored this problem. It found that 69 percent of nonprofits had at least one employee working part-time on social media, but that number could always be higher.
“While many nonprofits have plans to increase spending on staffing around these resources, the ability to empower all their staff to help them amplify their work via social is invaluable,” she writes.
Kaltenbach, the head of HootGiving, has a presentation titled “How to Build Your Social Media Army,” that provides tips for how organizations can leverage social media when resources are strained. Among her recommendations:
- Leverage your volunteer networks and train them to become advocates for your cause.
- Make the most of your employees’ preexisting social networks, online and off.
No One’s Seeing Those Late Friday Tweets
Your association could be sending out the best tweets, pins, and posts in the world, but unless it’s done at optimal times, you could be missing opportunities to reach your audience.
SurePayroll has a handy infographic detailing the best times to send out content on a number of social media platforms, from Twitter, Tumblr, Pinterest, and beyond.
The peak time for Facebook posts? Wednesdays at 3 p.m. And the worst time? Weekends before 8 a.m. and after 8 p.m. As it turns out, followers aren’t as excited to roll out of bed on Saturday and Sunday to pour through their feeds.