--- title: "Push It Real Good: Heart Association, DJ Earworm Build CPR Awareness" id: "23454" type: "post" slug: "push-it-real-good-heart-association-dj-earworm-build-cpr-awareness" published_at: "2014-06-02T18:00:02+00:00" modified_at: "2026-11-09T18:24:37+00:00" url: "https://associationsnow.com/2014/06/02/push-it-real-good-heart-association-dj-earworm-build-cpr-awareness/" markdown_url: "https://associationsnow.com/2014/06/02/push-it-real-good-heart-association-dj-earworm-build-cpr-awareness.md" excerpt: "With the help of popular mixologist DJ Earworm, the American Heart Association aims to keep hearts beating and knowledge of hands-free CPR high." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AI" - "AssociationsNow" - "Business" - "CPR" - "public awareness" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Push It Real Good: Heart Association, DJ Earworm Build CPR Awareness “Stayin’ Alive” is a great song, but it isn’t really hip with the kids anymore. The American Heart Association, which has promoted the use of hands-only CPR in recent years—encouraging people assisting someone suffering from cardiac arrest to dial 911, then pound the victim’s chest to the beat of the Bee Gees disco classic—is working with a slightly more modern tunesmith to promote its message. That guy? Mashup artist DJ Earworm. The DJ, best known for his year-end “United State of Pop” mixes, which combine the year’s 25 most popular songs [into a single catchy mix (opens in a new tab)](https://www.youtube.com/watch?v=ZGRQKKaox5Q) , mashed together Karmin’s “Pulses,” NoNoNo’s “Pumpin Blood,” and Salt-N-Pepa’s “Push It” into a tune called the “Hands-Only CPR Mash-Up.” Here’s a clip: The musical message is part of the association’s awareness effort for its [National CPR and AED Awareness Week (opens in a new tab)](http://www.heart.org/HEARTORG/CPRAndECC/HandsOnlyCPR/Hands-Only-CPR_UCM_440559_SubHomePage.jsp) , which kicked off yesterday and runs through Saturday, June 7. And, like “Stayin’ Alive,” the tune pulses along at 100 beats per minute—the AHA’s recommended pace for performing chest compressions using the hands-only CPR technique. (You can view a music-free version of the method [here (opens in a new tab)](https://www.youtube.com/watch?v=r8iU3Mtblho) .) “Eighty percent of out-of-hospital cardiac arrests happen at home, which means that if you’re called on to perform hands-only CPR, you’ll most likely be trying to save the life of someone you know and love,” [DJ Earworm told Yahoo Music (opens in a new tab)](https://music.yahoo.com/blogs/music-news/last-night-a-dj-saved-my-life--hear-dj-earworm-s-new-mash-up-for-cardiac-arrest-awareness-135312635.html) . The campaign, in its third year, has been a success so far for the association. [A 2011 clip promoting hands-only CPR (opens in a new tab)](https://www.youtube.com/watch?v=n5hP4DIBCEE) , featuring *Community* star Ken Jeong and the pulsating beat of “Stayin’ Alive,” drew upward of 1.5 million views. A clip from a promotional video for the “Hands-Only CPR Mash-Up.” (YouTube screenshot) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#AI](https://associationsnow.com/tag/ai/) [#Business](https://associationsnow.com/tag/business/) [#CPR](https://associationsnow.com/tag/cpr/) [#public awareness](https://associationsnow.com/tag/public-awareness/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F06%2F02%2Fpush-it-real-good-heart-association-dj-earworm-build-cpr-awareness%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !