--- title: "Tuesday Buzz: Of Course You’re Online. Now Update More!" id: "23685" type: "post" slug: "tuesday-buzz-of-course-youre-online-now-update-more" published_at: "2014-06-17T16:30:40+00:00" modified_at: "2026-11-09T18:23:25+00:00" url: "https://associationsnow.com/2014/06/17/tuesday-buzz-of-course-youre-online-now-update-more/" markdown_url: "https://associationsnow.com/2014/06/17/tuesday-buzz-of-course-youre-online-now-update-more.md" excerpt: "Having an association website isn’t enough; you have to update it. Also: the opening day of #MMCCon." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Marketing" - "Technology" - "web content" - "website updates" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Tuesday Buzz: Of Course You’re Online. Now Update More! [Steve Drake over at SCDaily (opens in a new tab)](http://www.scdgroup.net/2014/06/are-your-association-members-using-web.html) knows your association has a website, despite some doubts that emerged when he came across an [Associated Press report (opens in a new tab)](http://abcnews.go.com/Technology/wireStory/skip-website-small-businesses-23994789) that cited a Google/Ipsos survey of small businesses that found just 55 percent have a web presence. Hoping to find that associations aren’t equally behind the times, Drake conducted a survey of his own, polling attendees of a conference he was speaking at. It came as no surprise that more than 95 percent of respondents said they used their sites as sales tools or for outreach. But the follow-up question contained a shock. “97.2 percent of responding members said they update their websites once a month or less!” Drake wrote, underscoring the importance of not just having a website, but also making sure it regularly gets refreshed with new content. Drake cites one site, for example, that had a “coming soon” section labeled with a 2012 date. For more of what he learned from the survey, [read his full post here (opens in a new tab)](http://www.scdgroup.net/2014/06/are-your-association-members-using-web.html) . ### Tweet of the day > Welcome to the 2014 [@MMCconf (opens in a new tab)](https://twitter.com/MMCconf?ref_src=twsrc%5Etfw) > ! Don’t forget to use [#MMCCon (opens in a new tab)](https://twitter.com/hashtag/MMCCon?src=hash&ref_src=twsrc%5Etfw) > and hub tags in all your tweets. > > — ASAE MM&C Conference (@MMCconf) [June 17, 2014 (opens in a new tab)](https://twitter.com/MMCconf/status/478872186506051585?ref_src=twsrc%5Etfw) For all of the latest from ASAE’s 2014 Marketing, Membership, and Communications Conference, happening today and tomorrow in Washington, DC, follow the [#MMCCon hastag (opens in a new tab)](https://twitter.com/hashtag/MMCCon?src=hash) or stay tuned to our coverage [on Twitter (opens in a new tab)](https://twitter.com/AssociationsNow) or on [our live blog](http://associationsnow.com/mmcc-2014-liveblog/) . ### Other good reads **For those unfamiliar with Nashville**, association industry pro Deirdre Reid [has a useful guide (opens in a new tab)](http://deirdrereid.com/2014/06/16/meet-you-in-nashville-basics-asae14/) to the city where the [2014 ASAE Annual Meeting & Exposition (opens in a new tab)](https://www.asaeannualmeeting.org/) will be held August 9-12. **Glimpse a day of in the life of nonprofit communications** as seen through [the eyes of Susan Daughtry (opens in a new tab)](http://www.nonprofitmarketingguide.com/blog/2014/06/16/a-day-in-the-life-of-a-nonprofit-communicator-susan-daughtry/) , who works as a business development manager at Martin Enterprises. As part of Nonprofit Marketing Guide’s ongoing “[Day in the Life (opens in a new tab)](http://www.nonprofitmarketingguide.com/blog/category/day-in-the-life/) ” series, Daughtry provides a peek into her world. **Visual content is web content’s backbone.** Don’t believe it? Consider Buffer’s Kevan Lee’s “[Complete Guide to Visual (opens in a new tab)](http://socialmediatoday.com/kevanlee/2509901/complete-guide-visual-content-science-tools-and-strategy-creating-killer-images) ” an opportunity to be persuaded. (dejanj01/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#Marketing](https://associationsnow.com/tag/marketing/) [#Technology](https://associationsnow.com/tag/technology/) [#web content](https://associationsnow.com/tag/web-content/) [#website updates](https://associationsnow.com/tag/website-updates/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. Attend MMC+T 2025!April 2, 2025](https://associationsnow.com/2025/04/02/the-future-is-yours-to-create-attend-mmct-2025/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F06%2F17%2Ftuesday-buzz-of-course-youre-online-now-update-more%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !