--- title: "Monday Buzz: The Story Behind the New Yorker Redesign" id: "24151" type: "post" slug: "monday-buzz-the-story-behind-the-new-yorker-redesign" published_at: "2014-07-21T18:23:18+00:00" modified_at: "2026-03-16T12:21:40+00:00" url: "https://associationsnow.com/2014/07/21/monday-buzz-the-story-behind-the-new-yorker-redesign/" markdown_url: "https://associationsnow.com/2014/07/21/monday-buzz-the-story-behind-the-new-yorker-redesign.md" excerpt: "How do you renovate an old, storied brand? And how does an illustrious history complicate efforts to move into the 21st century? Plus: For events, bigger isn't always better." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "B2B media" - "Digital Communication" - "Technology" - "website design" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: The Story Behind the New Yorker Redesign Website relaunches are always a tricky affair, with a million moving parts and countless possible sticking points with your audience. Will people take to the new navigation? Will readers or members react kindly to new types of content? And will the darn thing work when it’s supposed to? In its [debut of a new site today (opens in a new tab)](http://www.newyorker.com/) , *The New Yorker* redesign has so far avoided the slew of technical issues that often accompany website redesigns. But that doesn’t mean the entire transition was smooth sailing. In the past we’ve covered [what associations can do to avoid relaunch disasters](http://associationsnow.com/2013/10/failure-to-launch-how-to-avoid-your-own-website-debacle/) , and those lessons hold true today. But for the older associations out there, *The New Yorker*‘s path to the relaunch may strike a familiar chord. As documented by [Capital‘s Nicole Levy and Peter Sterne (opens in a new tab)](http://www.capitalnewyork.com/article/media/2014/07/8549298/relaunch-emthe-new-yorkerem-high-stakes) , the transition from the old ways of doing things to the new status quo always comes with a few bumps in the road. But amid all of these changes, it’s always vital to keep your core mission intact. As *The New Yorker*‘s editors wrote [in a letter to their readers (opens in a new tab)](http://www.newyorker.com/magazine/2014/07/28/note-readers) : “Publishing the best work possible remains our aim. Advances in design and technology are tools in that effort.” (By the way, it should be noted that the magazine is opening up its archives [as part of the redesign](http://associationsnow.com/2014/07/thursday-buzz-free-data-gathering-expedition/) .) ### Tweet of the Day > Podium Power: 7 Steps To A Rock Solid Speech [http://t.co/jYd1LTo85G (opens in a new tab)](http://t.co/jYd1LTo85G) > via [@forbes (opens in a new tab)](https://twitter.com/Forbes?ref_src=twsrc%5Etfw) > > — Retail Minded (@RetailMinded) [July 21, 2014 (opens in a new tab)](https://twitter.com/RetailMinded/status/491215863228272640?ref_src=twsrc%5Etfw) **There’s a reason public figures** often employ speechwriters. Composing a direct address to a large audience is a difficult task, and for association pros without the ability to outsource, [these tips (opens in a new tab)](http://www.forbes.com/sites/rodgerdeanduncan/2014/07/18/podium-power-7-steps-to-a-rock-solid-speech/) from *Forbes* contributor Rodger Dean Duncan may prove handy. ### Other Good Reads **It’s summer and you’re itching for a vacation.** So, how do you reconcile that sun-soaked desire with your day-to-day responsibilities at work? National Fluid Power Association CEO Eric Lanke [has some tips on his blog (opens in a new tab)](http://ericlanke.blogspot.com/2014/07/going-on-vacation.html) . **Don’t always think big.** Not every event or conference has to boast an attendee list that goes on for miles. [Andy Johnston of Event Manager Blog (opens in a new tab)](http://www.eventmanagerblog.com/smaller-events) outlines why a smaller, more tailored list of attendees could work wonders for your next meeting. **Hungry yet?** You will be after devouring [this post by association pro Deirdre Reid (opens in a new tab)](http://deirdrereid.com/2014/07/18/nashville-where-to-eat-asae14-part-2/) listing another set of delicious restaurants to keep an eye on if you’re attending this year’s [ASAE Annual Meeting and Exposition (opens in a new tab)](http://www.asaeannualmeeting.org/) , in Nashville, Tennessee. Just look at that pork belly! [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#B2B media](https://associationsnow.com/tag/b2b-media/) [#Digital Communication](https://associationsnow.com/tag/digital-communication/) [#Technology](https://associationsnow.com/tag/technology/) [#website design](https://associationsnow.com/tag/website-design/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyWebsite RFPMay 31, 2011](https://associationsnow.com/2011/05/31/website-rfp/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F07%2F21%2Fmonday-buzz-the-story-behind-the-new-yorker-redesign%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !