--- title: "Social Media Roundup: Customization in the Age of Limited Resources" id: "24166" type: "post" slug: "social-media-roundup-customization-in-the-age-of-limited-resources" published_at: "2014-07-21T21:46:34+00:00" modified_at: "2014-07-21T21:46:34+00:00" url: "https://associationsnow.com/2014/07/21/social-media-roundup-customization-in-the-age-of-limited-resources/" markdown_url: "https://associationsnow.com/2014/07/21/social-media-roundup-customization-in-the-age-of-limited-resources.md" excerpt: "Members want more options, but there's only one of you. What do you do? Also: The benefits of repackaging your best stuff in different forms." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "digital strategy" - "Marketing" - "Membership" - "Mid-Level Professional" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Customization in the Age of Limited Resources Customized member experiences would be awesome, right? Sure would. But so would more resources—something you don’t have right now. Today’s Social Media Roundup ponders these two competing needs: ### When Less Needs to Be More https://twitter.com/MV_Partners/status/491238828276207619 **One size doesn’t fit all,** but dealing with all those different sizes is a tall order. In a blog post on MemberClicks, Christina Green ponders whether this push toward more-customized membership options—say, the tiers that our own Joe Rominiecki [mentioned last week](http://associationsnow.com/2014/07/tiers-put-power-choice-members-hands/) —mean a lot of extra stress on membership staffers working with limited resources. “But providing a customized member experience for everyone is hard work and one that requires resources that many associations don’t have,” [she writes (opens in a new tab)](http://blog.memberclicks.com/associations-is-your-job-getting-harder) . She notes, however, that there are ways to help balance the extra load so you’re not getting too overburdened. Some of those ideas include polling members on what they’re looking for, getting inspiration from other associations dealing with similar issues, and relying on technology to help streamline your offerings. Ultimately, she emphasizes, it’s feedback that matters most. *(ht @[MV_Partners (opens in a new tab)](https://twitter.com/MV_Partners/) )* ### Package, Repackage, Repackage Again https://twitter.com/RvanHilst/status/491237455233024001 **You hit the “post” button** on that great blog post you labored over. Feels good, right? But just because you’re done with the writing part of said content doesn’t mean you should let it fade into the ether, never to be seen again. That’s why [this advice on repurposing content (opens in a new tab)](http://blog.hubspot.com/insiders/how-to-repurpose-content) from *HubSpot*‘s Laura Hogan should be heeded. There are a lot of directions you can take with that finished story, including building a podcast out of it, giving the content a responsive design, and even turning it into an infographic or ebook. *Hubspot*, of course, is the master of this approach. “We have seen traction on our piece of content that we repurposed again and again,” she writes. “And that’s because each time we repurpose our study we make it so it can be digested differently than the last version.” Any tips you have on making your content go the distance? *(ht @[RvanHilst (opens in a new tab)](https://twitter.com/RvanHilst/) )* (Fuse/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#digital strategy](https://associationsnow.com/tag/digital-strategy/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Membership](https://associationsnow.com/tag/membership/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F07%2F21%2Fsocial-media-roundup-customization-in-the-age-of-limited-resources%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !