--- title: "Learning From Association Social Media Pros" id: "24212" type: "post" slug: "learning-from-association-social-media-pros" published_at: "2014-07-23T22:00:25+00:00" modified_at: "2014-07-23T22:00:25+00:00" url: "https://associationsnow.com/2014/07/23/learning-from-association-social-media-pros/" markdown_url: "https://associationsnow.com/2014/07/23/learning-from-association-social-media-pros.md" excerpt: "SocialFish debuts a new feature that highlights the best in association social media. Plus: the art of membership, condensed." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Member Engagement" - "member retention" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Learning From Association Social Media Pros When surveying your own social media efforts, it’s always important to first get a look at what other associations are doing in the social space to see if there’s anything to be learned from their work. Luckily, we’ll point you in the direction of a feature that allows you to do just that, in today’s Social Media Roundup: ### A Look Inside an Association’s Social Team > How cool does [@AOTAinc (opens in a new tab)](https://twitter.com/AOTAInc?ref_src=twsrc%5Etfw) > social media look all together in this one [@socialfish (opens in a new tab)](https://twitter.com/SocialFish?ref_src=twsrc%5Etfw) > post? [http://t.co/8Fy7OtRAkv (opens in a new tab)](http://t.co/8Fy7OtRAkv) > > — Stephanie Yamkovenko (@S_Yamkovenko) [July 23, 2014 (opens in a new tab)](https://twitter.com/S_Yamkovenko/status/491934398653407232?ref_src=twsrc%5Etfw) ***SocialFish* has launched** an ongoing series of [interviews with association social media managers (opens in a new tab)](http://www.socialfish.org/2014/07/association-social-media-meet-stephanie-yamkovenko-aota/) . The debut entry highlights Stephanie Yamkovenko, who works for the [American Occupational Therapy Association (opens in a new tab)](http://www.aota.org/) (AOTA). Yamkovenko explains her philosophy about social content this way: “We do not post the same content across all sites. If we do feature the same content, we try to modify it to be specifically tailored for that site,” she told *SocialFish*‘s [Maddie Grant (opens in a new tab)](https://twitter.com/maddiegrant) . “Personally I believe that the audience member can be the same across social media sites, but the way the audience wants to consume content on each site is different.” And Yamkovenko elaborates on how AOTA fosters social collaboration: “Our social media team meets monthly to analyze the monthly analytics report and to ensure that we’re meeting our strategic objectives. It’s also a time for us to brainstorm future campaigns or look back on what worked (or didn’t work) on social media in the past month.” You can read the rest of [her interview here (opens in a new tab)](http://www.socialfish.org/2014/07/association-social-media-meet-stephanie-yamkovenko-aota/) . Or, if you want to see the group’s work in action, head directly to AOTA’s [Facebook (opens in a new tab)](http://aota.org/facebook) , [Instagram (opens in a new tab)](http://instagram.com/aotainc) , [Twitter (opens in a new tab)](http://aota.org/twitter) , and [Pinterest (opens in a new tab)](http://pinterest.com/aotainc) profiles. *(ht @[S_Yamkovenko (opens in a new tab)](https://twitter.com/S_Yamkovenko/) )* ### Passages Worth Tweeting > Some association words of wisdom coming your way this morning from “The Art of Membership” by Sheri Jacobs, CAE ([@chicagogirl27 (opens in a new tab)](https://twitter.com/chicagogirl27?ref_src=twsrc%5Etfw) > ) [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Kait Solomon (@KTSolomon) [July 23, 2014 (opens in a new tab)](https://twitter.com/KTSolomon/status/491959973862469632?ref_src=twsrc%5Etfw) > “Regardless of why they join they [members] all have at least one thing in common: they are seeking a solution to a problem.” [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Kait Solomon (@KTSolomon) [July 23, 2014 (opens in a new tab)](https://twitter.com/KTSolomon/status/491960350410297344?ref_src=twsrc%5Etfw) > [@chicagogirl27 (opens in a new tab)](https://twitter.com/chicagogirl27?ref_src=twsrc%5Etfw) > “I cannot stress enough that the perspective on ‘failing’ must be altered.” Welcome risks that accompany potential success! > > — Kait Solomon (@KTSolomon) [July 23, 2014 (opens in a new tab)](https://twitter.com/KTSolomon/status/491960732901441536?ref_src=twsrc%5Etfw) Emerging association pro Kait Solomon has highlighted wise advice from [Sheri Jacobs, CAE (opens in a new tab)](https://twitter.com/chicagogirl27) , of [Avenue M Group (opens in a new tab)](http://avenuem.me/) . Solomon is running through Jacobs’ recent book [The Art of Membership: How to Attract, Retain, and Cement Member Loyalty (opens in a new tab)](http://www.amazon.com/The-Art-Membership-Attract-Loyalty/dp/1118633105) and picking out some of the most noteworthy passages. Keep tabs on her feed or the [#assnchat hashtag (opens in a new tab)](https://twitter.com/search?q=%23assnchat&src=typd) for more. *(ht @[KaitlinSolomon3 (opens in a new tab)](https://twitter.com/KaitlinSolomon3/) )* (zonadearte/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#member retention](https://associationsnow.com/tag/member-retention/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [ArticleStart Strong: Five Onboarding Strategies to Set Your New Members Up for SuccessJune 3, 2025](https://associationsnow.com/2025/06/03/start-strong-five-onboarding-strategies-to-set-your-new-members-up-for-success/) - [ArticleSetting Membership Benefits That Attract and Retain MembersMay 12, 2025](https://associationsnow.com/2025/05/12/setting-membership-benefits-that-attract-and-retain-members/) - [ArticleSmart Moves: How AI Is Shaping the Future of AssociationsMarch 18, 2025](https://associationsnow.com/2025/03/18/smart-moves-how-ai-is-shaping-the-future-of-associations/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F07%2F23%2Flearning-from-association-social-media-pros%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !