--- title: "Monday Buzz: For Different Ideas, Hire Differently" id: "24258" type: "post" slug: "monday-buzz-for-different-ideas-hire-differently" published_at: "2014-07-28T17:52:12+00:00" modified_at: "2026-11-09T18:23:09+00:00" url: "https://associationsnow.com/2014/07/28/monday-buzz-for-different-ideas-hire-differently/" markdown_url: "https://associationsnow.com/2014/07/28/monday-buzz-for-different-ideas-hire-differently.md" excerpt: "If innovation is drying up in your organization, maybe it’s time to shake up your hiring choices. Also: a new suite of 3-D printing options." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "job recruitment" - "Leadership" - "Marketing" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: For Different Ideas, Hire Differently Let’s say your association recognizes it needs new ideas. What comes next? Brainstorming sessions? Task forces? You could land in a cycle of call to action, meetings, and reports that keep hitting on the same points. What if ideas that venture outside the box require employees who are made from a different mold? PGi marketing and sales executive Jeff Perkins [shares thoughts on that very question today in a LinkedIn post (opens in a new tab)](http://www.linkedin.com/today/post/article/20140728134144-2343736-need-some-new-ideas-stop-hiring-the-same-kind-of-people) . Though he writes with marketing departments in mind, the same employment principles apply in all kinds of departments in all kinds of organizations. As Perkins points out, ads for open positions often contain boilerplate requirements like “X years of experience,” background in so-and-so field, and a degree in Y. “Here’s the problem: These ‘requirements’ actually screen out the kind of big thinkers that companies want to recruit,” Perkins writes. “So you end up seeing the same kinds of candidates. And then guess what happens? You end up hiring the same kinds of people with the same old ideas.” So if you’re finding that your association is just treading water—buoyant thanks to past successes but unable to find that next big idea—consider breaking out of the hiring box and pulling in people from more diverse, nontraditional backgrounds. ### Swag of the Day [http://associationsnow.com/wp-content/uploads/2014/07/Screen-Shot-2014-07-28-at-10.25.22-AM.png](http://associationsnow.com/wp-content/uploads/2014/07/Screen-Shot-2014-07-28-at-10.25.22-AM.png) Looking for a new source of competition rewards or items to add to your next event’s pile of swag? [Amazon has launched a new storefront (opens in a new tab)](http://www.amazon.com/b?ie=UTF8&node=8323871011) dedicated to 3-D printed items, making it that much easier to create, say, a bobblehead of yourself. ### Other Good Reads **For associations dabbling in content marketing**, Michele Linn of the Content Marketing Institute has some valuable tips on how you [can properly track your efforts (opens in a new tab)](http://contentmarketinginstitute.com/2014/07/effective-content-marketing-track-efforts/) . **The four hazards of conference organization:**If you’re looking to ramp up your association’s event-hosting activities, it’s essential to know what can go wrong. But don’t stress too much. “At the end of the day, all you can do is take it one step at a time while having fun, keeping calm, and knowing you did your best,” digital consultant John Boitnott [advises on Inc.com (opens in a new tab)](http://www.inc.com/john-boitnott/avoid-these-4-hazards-when-organizing-a-conference.html) . **Building communities is what associations do best.** So how do you bring that success online? Dennis Shiao, director of content marketing at DNN Corporation, breaks down [10 steps to building a successful online community (opens in a new tab)](http://www.connectyourmeetings.com/how-to/10-steps-to-build-an-online-community/) in a post on *Connect Meetings Intelligence*. (jirawatp/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#job recruitment](https://associationsnow.com/tag/job-recruitment/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Marketing](https://associationsnow.com/tag/marketing/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [ArticleWhat AI Means for Your Marketing Team (and Your Next Hire) October 28, 2026](https://associationsnow.com/2026/10/28/what-ai-means-for-your-marketing-team-and-your-next-hire/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F07%2F28%2Fmonday-buzz-for-different-ideas-hire-differently%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !