--- title: "Social Media Roundup: The New Face of Bitcoin" id: "24305" type: "post" slug: "social-media-roundup-the-new-face-of-bitcoin" published_at: "2014-07-30T21:04:49+00:00" modified_at: "2026-03-16T12:24:50+00:00" url: "https://associationsnow.com/2014/07/30/social-media-roundup-the-new-face-of-bitcoin/" markdown_url: "https://associationsnow.com/2014/07/30/social-media-roundup-the-new-face-of-bitcoin.md" excerpt: "The Bitcoin Foundation goes bold with its site redesign. Also: how one association has managed to bring thousands of gamers to the call of duty—for lobbying purposes, that is." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Bitcoin" - "Communications" - "Social Media" - "Technology" - "trade associations" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: The New Face of Bitcoin Sometimes the best way to give a budding industry momentum is through bold design. That’s the strategy one trade group is taking, according to today’s Social Media Roundup: ### That’s a Lot of Bitcoin > Our vision is to ensure all people have the opportunity to realize [#Bitcoin (opens in a new tab)](https://twitter.com/hashtag/Bitcoin?src=hash&ref_src=twsrc%5Etfw) > ‘s potential. [http://t.co/B3zc0lAnel (opens in a new tab)](http://t.co/B3zc0lAnel) > [pic.twitter.com/bigNFrvb4V (opens in a new tab)](http://t.co/bigNFrvb4V) > > — Bitcoin Foundation (@BTCFoundation) [July 30, 2014 (opens in a new tab)](https://twitter.com/BTCFoundation/status/494499767490068480?ref_src=twsrc%5Etfw) **The online voice of Bitcoin** just got a major refresh. The [Bitcoin Foundation (opens in a new tab)](https://bitcoinfoundation.org/) , a trade group for the cryptocurrency, gave its website a its first redesign since launching in June 2012, aiming to boost the site’s, and the currency’s, accessibility to members. “We had two main goals: build a dynamic communications platform that enables us to share Bitcoin’s world-changing benefits so that anyone with any background could easily understand, and be a valuable resource hub for the Bitcoin community,” the foundation’s executive director, Jon Matonis, [said in a statement (opens in a new tab)](https://bitcoinfoundation.org/press-releases/bitcoin-foundation-introduces-new-website/) . Among the highlights of the new site is a short film on how Bitcoin is becoming a viable alternative for transferring money to countries such as Uganda, where wire transfers often take a big chunk out of what’s being sent: A resource page has links to relevant documents, including [Satoshi Nakamoto’s groundbreaking paper (opens in a new tab)](https://bitcoin.org/bitcoin.pdf) [PDF] that introduced the technology in 2008. Also, the foundation plans to allow for international expansion by giving affiliates in other countries their own subdomains. *(ht @[BTCFoundation (opens in a new tab)](https://twitter.com/BTCFoundation/) )* ### That’s a Lot of Quarters > The Entertainment Software Association (think video game lobbyists) spent almost $5.5 million in 2013 [http://t.co/wK2D1obTZn (opens in a new tab)](http://t.co/wK2D1obTZn) > > — Marketplace (@Marketplace) [July 30, 2014 (opens in a new tab)](https://twitter.com/Marketplace/status/494469627473588225?ref_src=twsrc%5Etfw) **If you’re an association lobbyist,** this might be an unusual way to describe your job: “I feel like Mario the fix-it man, the plumber, making sure things flow correctly. But I think more often than not, I feel like Sonic the Hedgehog, running around with frenetic energy.” For Erik Huey, chief lobbyist for the Entertainment Software Association (ESA), it’s actually kind of a good fit. [According to Marketplace (opens in a new tab)](http://www.marketplace.org/topics/tech/video-game-lobby-answers-call-duty-hill) , the gaming industry group has increased its shoe-leather advocacy in recent years, spending $5.5 million on lobbying in 2013, largely to go after controversial legislation that would mandate research into the real-world effects of violent video games. Beyond its clout in the Capitol, the industry has also built a sizable army of gamers—600,000 or so in the [Video Game Voters Network (opens in a new tab)](http://videogamevoters.org) —to help its cause. For the ESA, it’s a game that they want to win. *(ht @[Marketplace (opens in a new tab)](https://twitter.com/Marketplace/) )* (Bitcoin Foundation screenshot) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Bitcoin](https://associationsnow.com/tag/bitcoin/) [#Communications](https://associationsnow.com/tag/communications/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) [#trade associations](https://associationsnow.com/tag/trade-associations/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoThe Future is Yours to Create. 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