---
title: "Knowing Y: Engage the Next Generation Now"
id: "4616"
type: "post"
slug: "knowing-y-engage-the-next-generation-now"
published_at: "2014-08-04T19:06:14+00:00"
modified_at: "2026-03-14T17:43:28+00:00"
url: "https://associationsnow.com/2014/08/04/knowing-y-engage-the-next-generation-now/"
markdown_url: "https://associationsnow.com/2014/08/04/knowing-y-engage-the-next-generation-now.md"
excerpt: "Insights to a new book by Sarah Sladek about the preferences of Generation Y and how best to engage them. For more information or to order, go to http://asae..."
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  - "generation z"
  - "youth giving"
  - "YouTube"
taxonomy_content_format:
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taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
  - "Executive Team"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

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 » Knowing Y: Engage the Next Generation Now

Insights to a new book by Sarah Sladek about the preferences of Generation Y and how best to engage them. For more information or to order, go to http://asaecenter.org/knowingY.

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#engagement data](https://associationsnow.com/tag/engagement-data/)
 [#generation z](https://associationsnow.com/tag/generation-z/)
 [#youth giving](https://associationsnow.com/tag/youth-giving/)

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