--- title: "Lyft and Uber: Sharing the Road—in More Ways Than One" id: "24542" type: "post" slug: "lyft-and-uber-sharing-the-road-in-more-ways-than-one" published_at: "2014-08-07T17:39:59+00:00" modified_at: "2026-03-16T12:31:26+00:00" url: "https://associationsnow.com/2014/08/07/lyft-and-uber-sharing-the-road-in-more-ways-than-one/" markdown_url: "https://associationsnow.com/2014/08/07/lyft-and-uber-sharing-the-road-in-more-ways-than-one.md" excerpt: "Uber and Lyft get into the carpooling game … at exactly the same time. So, who's on first? Also: Some tips on getting those disengaged members interested in volunteer leadership." taxonomy_category: - "Organizational Strategy" taxonomy_post_tag: - "AssociationsNow" - "Leadership" - "Member Engagement" - "Organizational Structure" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Lyft and Uber: Sharing the Road—in More Ways Than One ## Uber and Lyft get into the carpooling game … at exactly the same time. So, who’s on first? Also: Some tips on getting those disengaged members interested in volunteer leadership. No matter who made the announcement first, it’s probably good news for consumers. This week, both Uber and Lyft announced new services that could help ride-sharers save cash by allowing them to carpool. [Lyft Line (opens in a new tab)](http://blog.lyft.com/blog/introducing-lyft-line) , unveiled Wednesday, makes it possible for riders going to the same place to share the same vehicle—something that might come in handy if, for example, you’re at a conference and headed to the same hotel. Pretty cool, right? Well, the story’s a lot more interesting than just that. [Lyft’s initial announcement (opens in a new tab)](http://techcrunch.com/2014/08/06/lyft-line/) was left at the gate when Uber announced its UberPool service Tuesday afternoon [with a blog post and a beta sign-up page (opens in a new tab)](http://blog.uber.com/uberpool) . Lyft, meanwhile, actually had a working service ready to go in San Francisco on Wednesday. And the competition sounds downright brutal: UberPool promises a 40 percent discount on normal fares, while Lyft Line cuts prices by a reported 60 percent. “These dueling launches are the latest in self-disruption: the act of competing—in these cases, on price—with one’s own existing services,” *Inc.com* contributor Christine Lagorio-Chafkin [smartly points out (opens in a new tab)](http://www.inc.com/christine-lagorio/uber-lyft-launch-carpooling.html?cid=sf01001) . *New York Times* blogger Farhad Manjoo says that Uber may have heard about its competitor’s plan and jumped on it: https://twitter.com/fmanjoo/status/497117963775131648 https://twitter.com/fmanjoo/status/497118804993114112 So which one would you use? ### Unearth New Leadership > RT [@votenet (opens in a new tab)](https://twitter.com/VoteNet?ref_src=twsrc%5Etfw) > : Help your members blaze new paths to [#leadership (opens in a new tab)](https://twitter.com/hashtag/leadership?src=hash&ref_src=twsrc%5Etfw) > … [http://t.co/KzIL8aIPrb (opens in a new tab)](http://t.co/KzIL8aIPrb) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Scott Hunter (@scottleadership) [August 6, 2014 (opens in a new tab)](https://twitter.com/scottleadership/status/497125886156492800?ref_src=twsrc%5Etfw) **Finding the next generation** of leaders within an association isn’t easy—especially when your members aren’t necessarily engaged in helping at the committee level—or even interested in doing so. But all’s not lost, according to Votenet CEO Michael Tuteur, who suggests a number of techniques to nudge these disengaged members. A lot of the efforts involve making the engagement easier to swallow. “Make it easy for those who are looking into involvement,” he writes in one example. “Publicize committee meeting times, locations and agendas on your website. Publicly encourage members to attend a meeting if they’re interested. Take the mystery out of governance. People won’t accept your call to volunteering if there’s any uncertainty about the next step and beyond.” Check out Tuteur’s tips on [the firm’s Voting 2.0 blog (opens in a new tab)](http://www.voting2point0.com/2014/08/06/blaze-new-paths-leadership/) . *(ht @[scottleadership (opens in a new tab)](https://twitter.com/scottleadership/) )* ### Other Links of Note **Putting out content** that your readers really want can be tough on a day-to-day basis, but the Pulmonary Hypertension Association’s Diane Greenhalgh has a few ideas—and all of them [center on a solid editorial calendar (opens in a new tab)](http://www.nonprofitmarketingguide.com/blog/2014/08/06/9-tips-for-creating-an-editorial-calendar-chock-full-of-what-your-community-wants/) . **Maggie McGary of Strategic Communications Group** is ready for [the Google Plus deathwatch (opens in a new tab)](http://maggiemcgary.com/blog/2014/8/are-the-signs-pointing-to-googles-demise) . **The tech advocacy group** Public Knowledge [is not cool (opens in a new tab)](http://www.cfoworld.com/technology/92525/update-public-knowledge-readies-complaint-mobile-traffic-throttling) with mobile operators throttling data speeds. (Lyft handout photo) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. 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