--- title: "Monday Buzz: Business Lessons from the Mason Jar" id: "24667" type: "post" slug: "monday-buzz-business-lessons-from-the-mason-jar" published_at: "2014-08-18T16:44:02+00:00" modified_at: "2026-11-09T18:22:59+00:00" url: "https://associationsnow.com/2014/08/18/monday-buzz-business-lessons-from-the-mason-jar/" markdown_url: "https://associationsnow.com/2014/08/18/monday-buzz-business-lessons-from-the-mason-jar.md" excerpt: "How an old-school object made a comeback with the public, even though the nature of its popularity had changed. Also: An experimental Twitter feature brings grumbles from power users." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Marketing" - "pet products" - "rebranding" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: Business Lessons from the Mason Jar Sometimes the business you start with isn’t the one you end up with. Such is true of the Mason jar. The glass container with the metal lid has, in recent years, become an icon of Pinterest boards and hipster weddings. But it wasn’t always just a trendy decoration. A *New York Times* feature on the jars points out that their original popularity came out of sheer necessity—they offered a way to preserve foods long before the refrigerator was born. “A hundred and fifty years ago, these jars meant survival,” Mason jar expert Douglas M. Leybourne Jr. [told the Times (opens in a new tab)](http://www.nytimes.com/2014/08/17/business/authenticity-repurposed-in-a-mason-jar.html) . “You have a house full of people, and it’s wintertime. You couldn’t go down to the store—there wasn’t one.” But when refrigeration and modern foodstuffs made the jars less necessary, they faded from view—until an aversion to processed foods started a movement toward fresh, home-grown creations made from items plucked from backyard gardens and farmers markets. Now the old-fashioned containers are so popular that they’ve made inroads with companies that don’t exactly exemplify health foods: Earlier this year, 7-Eleven [began selling a plastic version of the jars (opens in a new tab)](http://eater.com/archives/2014/05/23/7eleven-targets-hipsters-with-mustache-straws-mason-jar-slurpees.php) for its Slurpees—complete, winkingly, with mustache straws. Beyond being a teaching moment for the *Portlandia* audience, the comeback offers a good reminder that just as generations differ in their preferences, they may also differ in the items they embrace. Boomers and gen X-ers largely gave Mason jars a pass, but the changing tastes of millennials brought them back. Your product may not change, but your marketing may have to. ### Not Worth Favoriting https://twitter.com/hunterwalk/statuses/500663986900058114 **Twitter tests all sorts of things,** trying to see what proves successful with its users, as any social giant might. But its latest experiment has a few haters. Essentially, the platform is inserting into some people’s timelines tweets that are “favorited” by those they follow. Some power users, like the investor Hunter Walk, see it as adding more noise to feeds that can already be pretty noisy. [Mashable‘s Christina Warren (opens in a new tab)](http://mashable.com/2014/08/17/twitters-favorites-experiment/) has more details on the test. ### Other good reads **Trying to pull out** all the stops in that job interview? *The Muse*‘s Lily Zhang offers some suggestions on how to [make a statement by asking a bold question (opens in a new tab)](https://www.themuse.com/advice/3-bold-ways-to-end-an-interview-and-land-the-job) . **Is Internet Explorer’s brand so damaged** that Microsoft might have to ditch the name? It’s a discussion that’s come up, [say company insiders (opens in a new tab)](http://www.pcworld.com/article/2465621/microsoft-internally-debated-rebranding-internet-explorer.html) . **According to community engagement manager** Kristina Leroux, Gmail’s ability to allow users to unsubscribe from emails can actually be good for marketers. [Here’s why (opens in a new tab)](http://www.nonprofitmarketingguide.com/blog/2014/08/15/why-gmails-new-unsubscribe-feature-and-unsubscribers-in-general-are-a-good-thing/) . (Photodisc/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Marketing](https://associationsnow.com/tag/marketing/) [#pet products](https://associationsnow.com/tag/pet-products/) [#rebranding](https://associationsnow.com/tag/rebranding/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F08%2F18%2Fmonday-buzz-business-lessons-from-the-mason-jar%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !