--- title: "Social Media Roundup: Keep the Block Party Moving" id: "24902" type: "post" slug: "social-media-roundup-keep-the-block-party-moving" published_at: "2014-09-03T23:00:39+00:00" modified_at: "2026-03-16T12:38:50+00:00" url: "https://associationsnow.com/2014/09/03/social-media-roundup-keep-the-block-party-moving/" markdown_url: "https://associationsnow.com/2014/09/03/social-media-roundup-keep-the-block-party-moving.md" excerpt: "Tips on encouraging attendees to stay in the block when booking hotel rooms. Plus: how to turn data into deliverables." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "attendee engagement" - "booking" - "event planning" - "Meetings" - "Mid-Level Professional" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Keep the Block Party Moving The room block is much more than a place for your attendees to stay—but it only works if your attendees stick with it. Tips on how to incentivize booking within the block in today’s Social Media Roundup: ### The Block Matters > 3 Ways to Promote Booking Hotel … – [http://t.co/c7AMTCWxrI (opens in a new tab)](http://t.co/c7AMTCWxrI) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#meetingprofs (opens in a new tab)](https://twitter.com/hashtag/meetingprofs?src=hash&ref_src=twsrc%5Etfw) > [#hotels (opens in a new tab)](https://twitter.com/hashtag/hotels?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/IgqYC4dX4K (opens in a new tab)](http://t.co/IgqYC4dX4K) > > — Master The Event (@MasterTheEvent) [August 28, 2014 (opens in a new tab)](https://twitter.com/MasterTheEvent/status/505015021265367040?ref_src=twsrc%5Etfw) **It’s not always easy to persuade attendees** to book within the room block you’ve set aside. But on the *Plan an Event* blog, [Andrew Maxwell offers (opens in a new tab)](http://www.plananevent.org/3-ways-promote-booking-hotel-rooms-via-room-block/) some strategies for negotiating room blocks and ensuring that people go with the blocks, rather than choosing alternative housing. Among Maxwell’s ideas: Offer discounts on meeting registration and other perks to people who stay in the block, and create a contest in which the prize drawings are available only to those who book rooms this way. Why is it so important? Because people who stay in the block give event planners essential data they can use to plan for the future. “Hotel rooms that are booked through a room block provide the meeting planner with valuable information about the conference,” he writes. “It’s this crucial information that enables planners to better negotiate room blocks and attrition rates for future meetings.” *(ht @[plananeventblog (opens in a new tab)](https://twitter.com/plananeventblog/) )* ### Turning Data Into Results > From [http://t.co/RD2QNoAcSV (opens in a new tab)](http://t.co/RD2QNoAcSV) > – All News Key Drivers of Analytics Success [http://t.co/pL39vDMTM1 (opens in a new tab)](http://t.co/pL39vDMTM1) > > — Zimana Analytics | Pierre DeBois, Founder (He/Him) (@ZimanaAnalytics) [September 3, 2014 (opens in a new tab)](https://twitter.com/ZimanaAnalytics/status/507204848304283648?ref_src=twsrc%5Etfw) **Let’s say you’re inspired** to take a peek at all the data your association may have stored away. What happens next? How do you transform that information into something more tangible? Paul Staelin, chief consumer officer and cofounder of business intelligence firm Birst, lists six key drivers of analytics success [detailed in a post over at CMSWire (opens in a new tab)](http://www.cmswire.com/cms/analytics/key-drivers-of-analytics-success-026387.php) . In particular, Staelin points out the need for a supportive member of the executive team to help the data initiative succeed. “A clear executive sponsor provides more urgency in deployment and focuses the project on the business value the sponsor is looking to achieve,” Staelin writes. Sponsors don’t have to be involved in every detail of the project, but it is helpful for them to keep a keen eye on any lapses in deliverables and provide feedback that may otherwise go unspoken. *(ht @[ZimanaAnalytics (opens in a new tab)](https://twitter.com/ZimanaAnalytics/) )* (iStock/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#attendee engagement](https://associationsnow.com/tag/attendee-engagement/) [#booking](https://associationsnow.com/tag/booking/) [#event planning](https://associationsnow.com/tag/event-planning/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [ArticleWhat Meeting Planners Miss About AttendeesDecember 12, 2025](https://associationsnow.com/2025/12/12/what-meeting-planners-miss-about-attendees/) - [ArticleReport: Meeting Planners Focused on Costs, EngagementNovember 4, 2025](https://associationsnow.com/2025/11/04/report-meeting-planners-focused-on-costs-engagement/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F09%2F03%2Fsocial-media-roundup-keep-the-block-party-moving%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !