--- title: "iPhone 6, Apple Watch: What Apple’s Got Up Its Sleeve" id: "24977" type: "post" slug: "iphone-6-apple-watch-what-apples-got-up-its-sleeve" published_at: "2014-09-09T21:53:12+00:00" modified_at: "2026-03-16T12:40:24+00:00" url: "https://associationsnow.com/2014/09/09/iphone-6-apple-watch-what-apples-got-up-its-sleeve/" markdown_url: "https://associationsnow.com/2014/09/09/iphone-6-apple-watch-what-apples-got-up-its-sleeve.md" excerpt: "The iPhone-maker aims for the fences with its latest device reveal. Has it succeeded? Also: The Online News Association reflects on an extremely insightful new-media document." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "Apple" - "AssociationsNow" - "product launches" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » iPhone 6, Apple Watch: What Apple’s Got Up Its Sleeve ## The iPhone maker aims for the fences with the unveiling of its latest devices. Has it succeeded? Also: The Online News Association reflects on an insightful new-media document. For years, the complaint about Apple’s technology-intro events is that they were boring, with no surprises. That certainly can’t be said about what the mobile and computing giant did today, releasing two new iPhones and a watch that does a lot more than tell time. For association pros, here are a few things to take note of: **The new iPhone, in two sizes:** Everyone knew that the iPhone 6 was going to be announced today, and the company didn’t disappoint, giving the device a size refresh that matches some of its Android competitors. The [screen has incredibly high resolution (opens in a new tab)](http://www.apple.com/iphone-6/display/) and stronger contrast. And apparently the camera’s a lot [better at shooting video, too (opens in a new tab)](http://www.apple.com/iphone-6/cameras/) . **Apple wants to kill the credit card:** With its new mobile payments platform, [Apple Pay (opens in a new tab)](http://www.apple.com/apple-pay/) , the company wants to make it possible for people to ditch wallets once and for all. The near field communication (NFC) technology in the iPhone 6—already common in Android smartphones—comes with extra security in the form of Apple’s fingerprint scanner. But it’s the wide-ranging deals with companies as diverse as Whole Foods and McDonald’s to accept Apple Pay that could make the difference here. **The [Apple Watch (opens in a new tab)](http://www.apple.com/watch/) (not iWatch) isn’t cheap,** but it’s packed with interesting ways to communicate with others. Among them: a move beyond texting. Want to tell someone you love them? Send a drawing, a tap, or a heartbeat. The device, which starts at $349 and will be released in early 2015, must be used with an iPhone. The platform will be open for developers who want to build apps. Oh, yeah: It tells time, too. **Want to get people’s attention at an event?** Try a freebie. Apple announced it was [giving away U2’s newest album (opens in a new tab)](http://www.apple.com/U2/) , *Songs of Innocence*, to all iTunes users. It’s like *Frampton Comes Alive* for the mobile set. So, did Apple succeed at this whole big reveal? ### Applying a Document’s Big Lessons > What’s next for the New York Times Innovation Report? Find out in this [#ONA14 (opens in a new tab)](https://twitter.com/hashtag/ONA14?src=hash&ref_src=twsrc%5Etfw) > keynote. [http://t.co/yO6nN3Pvce (opens in a new tab)](http://t.co/yO6nN3Pvce) > > — Online News Association (@ONA) [September 8, 2014 (opens in a new tab)](https://twitter.com/ONA/status/509091313887629312?ref_src=twsrc%5Etfw) **Hand it to *The New York Times*** for [asking big questions about itself (opens in a new tab)](http://www.buzzfeed.com/mylestanzer/exclusive-times-internal-report-painted-dire-digital-picture#zdkg9x) . You might remember a few months back that an internal *Times* document, leaked as Executive Editor Jill Abramson [was making her exit from the newspaper (opens in a new tab)](http://www.nytimes.com/2014/05/15/business/media/jill-abramson-being-replaced-as-top-editor-at-times.html) , was [hailed for pinpointing weaknesses in innovation (opens in a new tab)](http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/) at an organization that had long been credited for successfully transitioning to the digital age. Rather than simply letting the report speak for itself, the *Times* hopes to apply all the stuff it learned during its deep dive—and the Online News Association is going to play host to its upcoming progress report. In the keynote address at [ONA’s annual meeting (opens in a new tab)](http://ona14.journalists.org/) , taking place Sept. 25-27 in Chicago, three staffers from the newspaper—Tyson Evans, Alex MacCallum, and Amy O’Leary—[will analyze the steps taken (opens in a new tab)](http://ona14.journalists.org/sessions/friday-night-keynote/) since the report went viral last May. Should be a good conversation piece. *(ht @[ONA (opens in a new tab)](https://twitter.com/ONA/) )* ### Other good reads ***“If email is truly the scourge** that it is painted out to be, what explains its holding power?”* Siobhan Fagan of *CMSWire* [rounds up some smart minds (opens in a new tab)](http://www.cmswire.com/cms/social-business/discussion-point-why-are-we-still-stuck-on-email-026421.php) to talk about everyone’s favorite technology punching bag. **The Google+ death watch** continues [over at SocialFish (opens in a new tab)](http://www.socialfish.org/2014/09/signs-pointing-googles-demise/) . **Feeling demotivated by your job?** *LifeHacker*‘s Mihir Patkar breaks down some ways [to get the energy back (opens in a new tab)](http://lifehacker.com/how-to-keep-going-when-youre-demotivated-at-work-1631681320) . (Apple press photo) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. 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