--- title: "Minecraft: When Leading Means Getting Out of the Way" id: "25059" type: "post" slug: "minecraft-when-leading-means-getting-out-of-the-way" published_at: "2014-09-16T16:54:37+00:00" modified_at: "2026-03-16T12:42:29+00:00" url: "https://associationsnow.com/2014/09/16/minecraft-when-leading-means-getting-out-of-the-way/" markdown_url: "https://associationsnow.com/2014/09/16/minecraft-when-leading-means-getting-out-of-the-way.md" excerpt: "Leadership lessons from the $2.5 billion sale of Minecraft's parent company. Really. Also: a device that gives the tip jar a needed upgrade." taxonomy_category: - "Executive Leadership" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Entrepreneurship" - "Leadership" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "For-Profit CEO / President / Owner / Partner" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Minecraft: When Leading Means Getting Out of the Way For some people, success isn’t monetary or even due to notoriety. Sometimes, success means an opportunity to live on your own terms. Such is the story of Markus Persson, aka Notch, the developer of the massively popular world-building game *Minecraft*. On Monday, his company, Mojang, announced [that it had been sold to Microsoft (opens in a new tab)](http://www.pcworld.com/article/2683173/microsoft-buys-minecraft-maker-mojang-for-25-billion.html) for an eye-popping $2.5 billion. But Persson, a hobbyist developer who had created a true phenomenon almost by accident, admitted that he had sold the game not because of the money but because he had decided his game—as well as his public image among gamers—had outgrown his own modest life. “I’ve become a symbol,” [he wrote in a goodbye letter (opens in a new tab)](http://notch.net/2014/09/im-leaving-mojang/) after the sale. “I don’t want to be a symbol, responsible for something huge that I don’t understand, that I don’t want to work on, that keeps coming back to me. I’m not an entrepreneur. I’m not a CEO. I’m a nerdy computer programmer who likes to have opinions on Twitter.” Instead, he plans to create small, experimental games, rather than represent the game that became the very definition of a sleeper hit. For the corporate raiders of the world, Persson’s passion for small projects over the huge thing he made sounds counterintuitive, maybe even crazy. But sometimes the best form of leadership is the kind where you realize you’re a builder, not a leader—and that’s OK to admit. Also, it helps that Persson [is effectively a billionaire now at age 35 (opens in a new tab)](http://www.forbes.com/sites/maxjedeurpalmgren/2014/09/10/minecraft-creator-markus-persson-notches-billionaire-status-on-rumored-microsoft-deal/) . Not bad. ### Here’s a Tip > Thrilled for [#DipJar (opens in a new tab)](https://twitter.com/hashtag/DipJar?src=hash&ref_src=twsrc%5Etfw) > to be supporting [@CentralParkNYC (opens in a new tab)](https://twitter.com/CentralParkNYC?ref_src=twsrc%5Etfw) > at the CPC Film Festival (all week!) | [http://t.co/bdNlEN1um1 (opens in a new tab)](http://t.co/bdNlEN1um1) > [pic.twitter.com/tPZyKHXhu6 (opens in a new tab)](http://t.co/tPZyKHXhu6) > > — DipJar (@dipjar) [August 18, 2014 (opens in a new tab)](https://twitter.com/dipjar/status/501497179723554816?ref_src=twsrc%5Etfw) **The tip jar is a mainstay** of coffee shops and retail outlets, and it’s often used expressly for digging up donations. But it has a problem—in most cases, it only supports cash. Fortunately, startup DipJar has been on the case, with its bucket designed specifically to allow people to make a small plastic transaction. As *TechCrunch* reports, [the company has raised a fresh round of funding (opens in a new tab)](http://techcrunch.com/2014/09/15/dipjar-raises-funding-for-a-tip-jar-where-you-pay-with-plastic-not-spare-change/) to help finance the concept, which was inspired by—you guessed it—a guy who felt bad that he had only plastic on him at his local coffee shop. The effort’s even gotten pickup from the nonprofit space. Last month, [the Central Park Conservancy used the device (opens in a new tab)](https://www.facebook.com/141506239348508/photos/a.235326159966515.1073741827.141506239348508/350643335101463/?type=1&relevant_count=1) during a film festival, and now it plans to expand its usage to other places. Looks like loose change is starting to get a little less loose. ### Other Links of Note **How not to market a new album:** U2’s new record, *Songs of Innocence*, has become such a scourge of iPhones and iPads everywhere that Apple, which gave the record away for free last week, [is offering a way for users to remove the free album from their devices (opens in a new tab)](http://www.bbc.com/news/technology-29208540) . **Want to be like social media pro** and all-around nice guy Chris Brogan? [Read this interview on CMS Wire (opens in a new tab)](http://www.cmswire.com/cms/customer-experience/chris-brogan-stay-focused-stay-social-and-be-nice-026496.php) and pick up a few tips. **New to the gig?** If you’re an outsider leading a new team, follow these tips from *Inc.com* to help [get a handle on the changed landscape (opens in a new tab)](http://www.inc.com/will-yakowicz/how-to-lead-a-team-you-dont-know.html) . “Minecraft” developer Marcus “Notch” Persson, who sold his company this week. (photo via officialgdc/Flickr) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. 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