--- title: "Social Media Roundup: The State of Crowdfunding, by the Numbers" id: "25200" type: "post" slug: "social-media-roundup-the-state-of-crowdfunding-by-the-numbers" published_at: "2014-09-24T21:30:30+00:00" modified_at: "2026-11-09T18:22:41+00:00" url: "https://associationsnow.com/2014/09/24/social-media-roundup-the-state-of-crowdfunding-by-the-numbers/" markdown_url: "https://associationsnow.com/2014/09/24/social-media-roundup-the-state-of-crowdfunding-by-the-numbers.md" excerpt: "Crowdfunding is here to stay, and it’s about time we took a detailed look at the two biggest platforms. Plus: How to improve your daily Facebook experience." taxonomy_category: - "Fundraising" taxonomy_post_tag: - "AssociationsNow" - "Business" - "crowdfunding" - "Fundraising" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "For-Profit CEO / President / Owner / Partner" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: The State of Crowdfunding, by the Numbers Crowdfunding has emerged as [a way to fund events](http://associationsnow.com/2014/06/social-media-roundup-crowdfunding-work-events/) and has become a [huge boon to charitable nonprofits](http://associationsnow.com/2014/05/monday-buzz-give-local-america-crowdfunding/) . But just how big has crowdfunding become, and how big could it get? Find out in today’s Social Media Roundup. ### The Numbers Behind Crowdfunding > Kickstarter vs Indiegogo: Which is Best for Your Crowdfunding Campaign? [Infographic] [http://t.co/w0qqAmWzcQ (opens in a new tab)](http://t.co/w0qqAmWzcQ) > > — Social Pro Daily (@SocialProDaily) [September 23, 2014 (opens in a new tab)](https://twitter.com/SocialProDaily/status/514542529123856384?ref_src=twsrc%5Etfw) **Think the world of crowdfunding is big?** It’s only getting started. By the end of 2013, $1.17 billion had been raised through the trendy tactic. By 2015, that total could reach $4.35 billion, if estimates from Shopify and crowdfunding company HiveWire hold true. The companies recently [released an infographic (opens in a new tab)](https://ecommerce.shopify.com/guides/crowdfunding/crowdfunding-infographic) on the scope and scale of the crowdfunding world, and the [SocialTimes has a post (opens in a new tab)](http://socialtimes.com/kickstarter-vs-indiegogo-best-crowdfunding-campaign-infographic_b204064) recapping what it reveals. Kickstarter is still the dominant platform, with more than $1.2 billion pledged and a 43.4 percent success rate: One of the big takeaways, notes *SocialTimes* writer Kimberlee Morrison, is that cultural projects have had the biggest success by far. “Theater, dance, music, and comics projects have a success rate of more than 40 percent. Small-business campaigns had the lowest success rate; only 3.1 percent of 20,000 campaigns were successfully funded on Indiegogo,” she writes. For the full infographic, [click here (opens in a new tab)](https://twitter.com/SocialTimes/status/514542529123856384) . *(ht @[SocialTimes (opens in a new tab)](https://twitter.com/SocialTimes/) )* ### Tightening Your Facebook Feed > Can you fix your Facebook News Feed by giving the algorithm the right signals? [http://t.co/TavtGB1F7N (opens in a new tab)](http://t.co/TavtGB1F7N) > Yes, but it takes some effort > > — Hootsuite 🦉 (@hootsuite) [September 24, 2014 (opens in a new tab)](https://twitter.com/hootsuite/status/514810344595013632?ref_src=twsrc%5Etfw) Is your Facebook feed overgrown with unimportant or uninteresting information, preventing you from seeing updates about friends, family, and, most important, associations? Hootsuite Editorial Manager David Godsall had exactly that problem and has been striving for weeks to find a solution. “After years of neglecting my news feed, using Facebook only for basic messaging and events, it wasn’t part of my daily content consumption routine,” [he writes in a blog post (opens in a new tab)](http://blog.hootsuite.com/facebook-news-feed-experiment-results/#pagetop) . “As I discovered, persistence is the key to shaping your feed.” Godsall tried several methods to encourage more relevant content to emerge on his news feed. His post provides the details, along with and plenty of insights about how Facebook’s social graph and interest graph mold your experience on the social network. *(ht @[hootsuite (opens in a new tab)](https://twitter.com/hootsuite/) )* (Tashatuvango/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#Business](https://associationsnow.com/tag/business/) [#crowdfunding](https://associationsnow.com/tag/crowdfunding/) [#Fundraising](https://associationsnow.com/tag/fundraising/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: Florida Association of Free and Charitable ClinicsOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-florida-association-of-free-and-charitable-clinics/) - [Video2025 Summit Award Recipient: Building Owners and Managers Association of Greater Los AngelesOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-building-owners-and-managers-association-of-greater-los-angeles/) - [VideoA Donor First Look, “Unlocking Legacy: Estate Planning Essentials for Association ProfessionalsJanuary 7, 2025](https://associationsnow.com/2025/01/07/a-donor-first-look-unlocking-legacy-estate-planning-essentials-for-association-professionals/) - [VideoWhy We Donate to ASAE Research FoundationNovember 30, 2023](https://associationsnow.com/2023/11/30/why-we-donate-to-asae-research-foundation/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F09%2F24%2Fsocial-media-roundup-the-state-of-crowdfunding-by-the-numbers%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !