---
title: "Best Benefit Ever: A Free Piece of Hearthstone Flair"
id: "25276"
type: "post"
slug: "best-benefit-ever-a-free-piece-of-hearthstone-flair"
published_at: "2014-09-30T21:30:35+00:00"
modified_at: "2014-09-30T21:30:35+00:00"
url: "https://associationsnow.com/2014/09/30/best-benefit-ever-a-free-piece-of-hearthstone-flair/"
markdown_url: "https://associationsnow.com/2014/09/30/best-benefit-ever-a-free-piece-of-hearthstone-flair.md"
excerpt: "A leading association in the growing world of e-sports gives collegiate members an exclusive benefit."
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  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "e-sports"
  - "health benefits"
  - "Membership"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
taxonomy_persona:
  - "Association Professionals"
---

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 » Best Benefit Ever: A Free Piece of Hearthstone Flair

**What’s the benefit?** Digital card backs. That may not sound exciting to you, but for players of the [wildly popular (opens in a new tab)](http://www.businessinsider.com/hearthstone-heroes-of-warcraft-ipad-2014-4)
 online card game *[Hearthstone (opens in a new tab)](http://us.battle.net/hearthstone/en/)*, earning alternate designs for the backs of the cards players use is a big deal. The cards are usually given as a reward for a specific in-game action, but members of [The eSports Association (TeSPA) (opens in a new tab)](http://tespa.org/)
 have an opportunity to get an exclusive card back. To get one, you’ll have to be an active member of a [TeSPA local chapter (opens in a new tab)](http://tespa.org/communities/)
 that has at least 25 members by this fall.

**Why it works for members:** Card backs give members a way to stand out from the crowd, but, more important, they promote involvement with the e-sports community and encourage others to join up. Think of a card back as a badge of honor or a digital version of the swag you’d typically pick up at a conference. Plus, there’s an element of exclusivity involved, since acquiring new card backs is no easy task and [many are no longer available to players (opens in a new tab)](http://hearthstone.gamepedia.com/Card_back)
.

**Other benefits:** TeSPA’s main benefit is the infrastructure it provides to the burgeoning collegiate e-sports community, made up of students who play online games in organized competitions. [Disparate local communities are brought together (opens in a new tab)](http://tespa.org/vision/)
 by local chapters, boards of directors, and boards of advisors across five U.S. regions. As groups grow, so do their benefits: Initially, they get a website, a mailing list, and a few other benefits, but with more members come more in-game rewards, event sponsorships, promotional assistance, [and more (opens in a new tab)](http://tespa.org/milestones/)
. And for students looking to eventually take part in e-sports on a professional level, TeSPA provides a prominent launching pad: [A recent tournament (opens in a new tab)](http://tespa.org/vision/)
 offered a $35,000 prize pool and drew 4.5 million live views.

(Blizzard Entertainment/TeSPA)

[Morgan Little](https://associationsnow.com/author/morgan-little/)

Morgan Little is a contributor to Associations Now.

[More articles by this author](https://associationsnow.com/author/morgan-little/)

Tags: [#e-sports](https://associationsnow.com/tag/e-sports/)
 [#health benefits](https://associationsnow.com/tag/health-benefits/)
 [#Membership](https://associationsnow.com/tag/membership/)

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