---
title: "Driven to Distraction: AAA Warns About Voice-Activated Devices"
id: "25576"
type: "post"
slug: "driven-to-distraction-aaa-warns-about-voice-activated-devices"
published_at: "2014-10-10T18:00:55+00:00"
modified_at: "2026-03-16T12:53:33+00:00"
url: "https://associationsnow.com/2014/10/10/driven-to-distraction-aaa-warns-about-voice-activated-devices/"
markdown_url: "https://associationsnow.com/2014/10/10/driven-to-distraction-aaa-warns-about-voice-activated-devices.md"
excerpt: "In a new test of voice-activated car technologies, AAA's Foundation for Traffic Safety found that the tech's quality varies drastically—and should be used cautiously because it can easily distract a driver from the road."
taxonomy_category:
  - "Advocacy"
taxonomy_post_tag:
  - "AssociationsNow"
  - "driver distraction"
  - "Safety"
  - "Technology"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
taxonomy_persona:
  - "Industry Professionals"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Driven to Distraction: AAA Warns About Voice-Activated Devices

Just because you can use a voice-activated system or app in your car doesn’t mean you should.

Such is the warning from the AAA Foundation for Traffic Safety, which says the hands-free systems—common in many new cars—tend to take your attention away from the road, which is a problem for people who are trying to, y’know, drive.

The foundation, with the help of the University of Utah and Precision Driving Research, tested a number of voice-activated vehicle systems and found that, depending on the feature being used and the accuracy of the system, the devices had a high potential to distract the driver.

> It is clear that not all voice systems are created equal, and today’s imperfect systems can lead to driver distraction.

“Technologies used in the car that rely on voice communications may have unintended consequences that adversely affect road safety,” the foundation’s president and CEO, Peter Kissinger, [said in a news release (opens in a new tab)](http://newsroom.aaa.com/2014/10/imperfect-hands-free-systems-causing-potentially-unsafe-driver-distractions/)
. “The level of distraction and the impact on safety can vary tremendously based on the task or the system the driver is using.”

The tests revealed that some in-vehicle technologies are better than others. For example, Toyota’s Entune system scored a 1.7 on AAA’s 5-point cognitive distraction scale—comparable to listening to an audiobook. Systems by Chevrolet, Ford, and Mercedes scored 3 points or higher on the distraction scale, while Hyundai’s and Chrysler’s systems did slightly better.

And apps can be worse: The iOS 7 version of Apple’s Siri scored a whopping 4 out of 5 on the mental-distraction scale.

The 5-point scale came from the University of Utah, which created the test during a 2013 study on distracted driving. Precision Driving Research led the testing, which was intended to encourage a higher quality of devices in the future—something that AAA, despite its mixed take on the technology, said is possible.

“It is clear that not all voice systems are created equal, and today’s imperfect systems can lead to driver distraction,” AAA CEO Bob Darbelnet said in the release. “AAA is confident that it will be possible to make safer systems in the future.”

Curious about the full results? Check out the study [over this way (opens in a new tab)](https://www.aaafoundation.org/sites/default/files/Cog%20Distraction%20Phase%202%20FINAL%20FTS%20FORMAT_0.pdf)
 [PDF].

(dolgachov/ThinkStock)

[Ernie Smith](https://associationsnow.com/author/ernie-smith/)

Ernie Smith is a former senior editor for Associations Now.

[More articles by this author](https://associationsnow.com/author/ernie-smith/)

Tags: [#driver distraction](https://associationsnow.com/tag/driver-distraction/)
 [#Safety](https://associationsnow.com/tag/safety/)
 [#Technology](https://associationsnow.com/tag/technology/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [VideoUrban Land Institute- Project Recovery: Rebuilding Los Angeles After the January 2025 WildfiresSeptember 24, 2026](https://associationsnow.com/2026/09/24/urban-land-institute-project-recovery-rebuilding-los-angeles-after-the-january-2025-wildfires/)
- [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/)
- [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/)
- [VideoNCRA: Safeguarding Cancer Surveillance: An Advocacy Response to FY26 Budget ThreatsSeptember 24, 2026](https://associationsnow.com/2026/09/24/ncra-safeguarding-cancer-surveillance-an-advocacy-response-to-fy26-budget-threats/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F10%2F10%2Fdriven-to-distraction-aaa-warns-about-voice-activated-devices%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!
