--- title: "Conference Circuit: A Fresh Helping for Produce Professionals" id: "25626" type: "post" slug: "conference-circuit-a-fresh-helping-for-produce-professionals" published_at: "2014-10-16T21:16:10+00:00" modified_at: "2026-11-09T18:22:31+00:00" url: "https://associationsnow.com/2014/10/16/conference-circuit-a-fresh-helping-for-produce-professionals/" markdown_url: "https://associationsnow.com/2014/10/16/conference-circuit-a-fresh-helping-for-produce-professionals.md" excerpt: "The Produce Marketing Association holds its annual harvest, and a different sort of pragmatic meeting in this week’s Conference Circuit." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "ad industry" - "AssociationsNow" - "conferences" - "Live Events" - "Meetings" taxonomy_content_format: - "Article" taxonomy_role: - "For-Profit CEO / President / Owner / Partner" - "Manager" - "VP" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Conference Circuit: A Fresh Helping for Produce Professionals Before heading to the Produce Marketing Association’s Fresh Summit Convention & Expo, taking place October 17-19 in Anaheim, California, attendees can get a taste of who’s going to be there. That’s because PMA offers [a breakdown of attendees (opens in a new tab)](http://www.pma.com/events/fresh-summit/2014/attendees/who-attends-and-why) on its conference website. It provides attendees and those still on the fence a handy list to determine whether their field of expertise will be well-represented during the conference. And for those first-time attendees, PMA has a [detailed list of tips and highlights (opens in a new tab)](http://www.pma.com/events/fresh-summit/2014/attendees/first-time-attendees) , which branches off further into specific communities, from Science and Technology to Global Connections and so on. The depth of the conference pages speaks to PMA’s fulfillment of its mission, which is “to attract, develop and retain talent for the global produce and floral industry.” What better way to attract attendees than with relevant, well-presented information? ## The Week Ahead **October 17-19:** The second [Conference of the American Pragmatics Association (opens in a new tab)](http://ampra.appling.ucla.edu/) will be held at UCLA this year. But they’re not gathering for the sort of pragmatic discussion you’d assume. Instead, the association deals with the linguistic field of pragmatics, which revolves around [understanding how the knowledge between speakers, as well as the context surrounding their exchange, impacts the transmission of meaning. (opens in a new tab)](http://en.wikipedia.org/wiki/Pragmatics) **October 18-23:** Want your weather reports to better warn you about impending hazardous events? [The National Weather Association is on it (opens in a new tab)](http://www.nwas.org/meetings/nwa2014/) , focusing this year’s conference on “optimizing communication and response” to dangerous weather events. NWA will be meeting in Salt Lake City. **October 19-21:** The American Bankers Association will be taking time from [its annual conference in Dallas (opens in a new tab)](http://www.aba.com/Training/Conferences/Pages/annual.aspx) to hold a [Community Development Tour (opens in a new tab)](http://www.aba.com/Training/Conferences/Pages/Annual_CommunityDevelopmentTour.aspx) , which will “highlight the contributions of banks of various asset sizes towards affordable housing and other community facilities that provide essential services to residents.” ## Down the Line **November 5-8:** [The American Folklore Society will be sharing its story (opens in a new tab)](https://afsnet.site-ym.com/?2014AM3) , along with the stories of its members, during its annual meeting in Santa Fe, New Mexico. The theme of the meeting is [Folklore at the Crossroads (opens in a new tab)](https://afsnet.site-ym.com/?page=2014AMTheme) , which speaks not just to the role of folklore in the 21st century but also to the theme of being at a crossroads in previous works of folklore. (LiliGraphie/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#ad industry](https://associationsnow.com/tag/ad-industry/) [#conferences](https://associationsnow.com/tag/conferences/) [#Live Events](https://associationsnow.com/tag/live-events/) [#Meetings](https://associationsnow.com/tag/meetings/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTony Clark Shares His Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 11, 2025](https://associationsnow.com/2025/08/11/tony-clark-shares-his-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoAshley Cobb Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/ashley-cobb-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoJenny Teeson, CHSE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/jenny-teeson-chse-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoLakisha Woods, CAE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/lakisha-woods-cae-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F10%2F16%2Fconference-circuit-a-fresh-helping-for-produce-professionals%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !