--- title: "Thursday Buzz: We’re OK With Ads on Our Apps" id: "25722" type: "post" slug: "thursday-buzz-were-ok-with-ads-on-our-apps" published_at: "2014-10-23T16:19:42+00:00" modified_at: "2026-11-09T18:22:28+00:00" url: "https://associationsnow.com/2014/10/23/thursday-buzz-were-ok-with-ads-on-our-apps/" markdown_url: "https://associationsnow.com/2014/10/23/thursday-buzz-were-ok-with-ads-on-our-apps.md" excerpt: "A new ad-industry study suggests that we’d rather have sponsored free apps than pay to get those apps instead. Also: the best s’mores-related idea you’ll see all day." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "Advertising" - "apps" - "AssociationsNow" - "consumer choice" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Thursday Buzz: We’re OK With Ads on Our Apps What’s better for consumers: an app that costs $2 to download, or one where you pay nothing but get hit with the occasional ad? [According to a new poll (opens in a new tab)](http://www.digitaladvertisingalliance.org/content.aspx?page=media&id=Media5) commissioned by the Digital Advertising Alliance (DAA), it’s the latter. The Zogby Analytics poll of 1,015 adults found that 58 percent of respondents would rather have ad-supported apps than pay for those without ads. Just 8 percent of users would pay to re-download all those apps if they didn’t have ads. The study also noted that two-thirds of consumers want to choose the ads that play on their devices, and (in a separate question) two-thirds want similar controls over data collection. [In an interview with CMSWire (opens in a new tab)](http://www.cmswire.com/cms/digital-marketing/americans-prefer-free-apps-with-ads-poll-finds-026916.php) , DAA Executive Director Lou Mastria said lessons from the study will prove helpful as the association brings its ongoing “Your Ad Choices” campaign to mobile devices. “As we move to a mobile environment, we want to assure the groundwork we laid in the desktop environment will play well in the mobile environment,” Mastria said. “The experience we enable for consumers at a rate of a trillion times a month globally right now is repeatable, reliable, and is premised on giving them choices, [giving] them a heads-up that data is being collected to present relevant ads.” ### S’more Ideas Like This, Please **In case you missed** [National S’mores Day (opens in a new tab)](http://nationaldaycalendar.com/days-2/national-smores-day-august-10/) , it’s OK—there are a lot of days on the calendar, and we understand if you miss a couple here or there. But you know who *didn’t* miss that day? The state of Indiana. In August, Indiana State Parks and Reservoirs [started publishing a series of posts (opens in a new tab)](https://www.facebook.com/media/set/?set=a.10152209624252282.1073741872.71236027281&type=3) highlighting the state’s many parks, with the help of some marshmallowy, chocolately friends. Pretty sweet, right? If you agree, [check out this interview (opens in a new tab)](http://www.nonprofitmarketingguide.com/blog/2014/10/22/social-media-awareness-that-works-smores-in-the-outdoors/) with the agency’s Ginger Murphy by Stone Soup Creative’s Julia Reich. Smart stuff on *Kivi’s Nonprofit Communications Blog*. ### Other Notable Links **Start fighting over invites:** Google’s new email reinvention, Inbox, is here, and [you have to request an invite to try it out (opens in a new tab)](http://www.google.com/inbox/) . **Careful where you click:** Microsoft is warning of serious malware issues [involving rogue Microsoft Office files (opens in a new tab)](http://www.computerworld.com/article/2836722/microsoft-warns-of-windows-zero-day-hackers-serve-exploits-in-powerpoint-files.html) . **Beware of the committee opinion echo chamber,** [warns Velvet Chainsaw Consulting’s Jeff Hurt (opens in a new tab)](http://velvetchainsaw.com/2014/10/22/when-opinion-by-committee-can-lead-you-astray/) . [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Advertising](https://associationsnow.com/tag/advertising/) [#apps](https://associationsnow.com/tag/apps/) [#consumer choice](https://associationsnow.com/tag/consumer-choice/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F10%2F23%2Fthursday-buzz-were-ok-with-ads-on-our-apps%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !