--- title: "Best Benefit Ever: Helping Realtors Optimize Their Online Presence" id: "26190" type: "post" slug: "best-benefit-ever-helping-realtors-optimize-their-online-presence" published_at: "2014-11-25T23:00:18+00:00" modified_at: "2014-11-25T23:00:18+00:00" url: "https://associationsnow.com/2014/11/25/best-benefit-ever-helping-realtors-optimize-their-online-presence/" markdown_url: "https://associationsnow.com/2014/11/25/best-benefit-ever-helping-realtors-optimize-their-online-presence.md" excerpt: "The National Association of Realtors is giving members web tools to boost their .realtor domains." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Marketing" - "Membership" - "presence" - "Professional Association" - "Real Estate" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Best Benefit Ever: Helping Realtors Optimize Their Online Presence **What’s the benefit?** Only three months after its announcement that [members are eligible for personalized top-level domains](http://associationsnow.com/2014/08/best-benefit-ever-top-level-domains-realtors/) , the [National Association of Realtors (opens in a new tab)](http://www.realtor.org/) is expanding its digital assistance with supplementary web and virtual marketing tools. NAR has partnered with real estate website and marketing platform [Placester (opens in a new tab)](https://placester.com/) to offer exclusive [pricing and features for members’ websites (opens in a new tab)](http://www.realestaterama.com/2014/11/19/new-realtor-benefits%C2%AE-partner-provides-exclusive-member-pricing-and-features-on-customizable-websites-ID025297.html) , including six months of [free web hosting and design (opens in a new tab)](http://www.realtor.org/programs/realtor-benefits-program/technology-services/placester) to any member with a .realtor domain. NAR members will also have access to Placester’s complimentary educational content, including how-to documents, infographics, videos, and webinars, all with the goal of creating impressive websites to assist in revenue growth and lead generation. Bob Goldberg, NAR senior vice president of marketing and business, [said in a statement (opens in a new tab)](http://www.realtor.org/news-releases/2014/11/new-realtor-benefits-partner-provides-exclusive-member-pricing-and-features-on-customizable-websites) that the partnership “will make it straightforward and effortless for our members to create their own online presence.” **Why it works for members:** Digital competition in the real estate industry is intensifying, and simply listing properties online doesn’t cut it anymore. Placester’s resources, coupled with a .realtor domain, give NAR members a competitive advantage. As Placester CEO Matt Barba [said in a statement (opens in a new tab)](http://www.realtor.org/news-releases/2014/11/new-realtor-benefits-partner-provides-exclusive-member-pricing-and-features-on-customizable-websites) , the partnership allows brokers and agents to “take control of their online presence.” **Other benefits:** Through the Realtor Benefits Program, members can take advantage of discounts for [other marketing resources (opens in a new tab)](http://www.realtor.org/programs/realtor-benefits-program/marketing-resources) through companies such as Lowe’s and FedEx Office. And Placester will soon offer NAR members templates that include Realtor trademarks and value statements for their .realtor sites. (Fuse/ThinkStock) [Julia Haskins](https://associationsnow.com/author/julia-haskins/) Julia Haskins is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/julia-haskins/) Tags: [#Marketing](https://associationsnow.com/tag/marketing/) [#Membership](https://associationsnow.com/tag/membership/) [#presence](https://associationsnow.com/tag/presence/) [#Professional Association](https://associationsnow.com/tag/professional-association/) [#Real Estate](https://associationsnow.com/tag/real-estate/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2020 Gold Circle AwardsApril 10, 2020](https://associationsnow.com/2020/04/10/2020-gold-circle-awards-8/) - [VideoJose Arana on Discover Puerto Rico’s Partnership with ASAEOctober 3, 2024](https://associationsnow.com/2024/10/03/jose-arana-on-discover-puerto-ricos-partnership-with-asae/) - [VideoPartnerships that Drive Success: ASAE Strategic Partnership AllianceAugust 26, 2025](https://associationsnow.com/2025/08/26/partnerships-that-drive-success-asae-strategic-partnership-alliance/) - [TemplateMembers onlySocial Media Program ManagerJuly 24, 2008](https://associationsnow.com/2008/07/24/social-media-program-manager/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F11%2F25%2Fbest-benefit-ever-helping-realtors-optimize-their-online-presence%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !