--- title: "Tuesday Buzz: Apple Turns (RED) for the Holidays" id: "26174" type: "post" slug: "tuesday-buzz-apple-turns-red-for-the-holidays" published_at: "2014-11-25T18:22:30+00:00" modified_at: "2026-03-16T13:06:43+00:00" url: "https://associationsnow.com/2014/11/25/tuesday-buzz-apple-turns-red-for-the-holidays/" markdown_url: "https://associationsnow.com/2014/11/25/tuesday-buzz-apple-turns-red-for-the-holidays.md" excerpt: "Apple's latest Product(RED) campaign pulls in a number of popular apps. Also: Not all turkeys are created equal." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "app store" - "AssociationsNow" - "Business" - "Fundraising" - "Marketing" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Tuesday Buzz: Apple Turns (RED) for the Holidays The international organization [(RED) (opens in a new tab)](http://www.red.org/en/) , playing a key role in the fight against AIDS, has taken its cause-marketing efforts with Apple into a bold new place: the App Store. Ahead of two important days on the retail calendar, Black Friday and Cyber Monday, 25 iOS developers [teamed up (opens in a new tab)](http://www.macrumors.com/2014/11/23/apple-world-aids-day-2014-product-red/) with Apple and (RED) in the “Apps for RED” campaign, which will run until December 7. [All proceeds from sales (opens in a new tab)](http://www.theverge.com/2014/11/23/7272673/app-developers-partner-with-apple-for-major-red-charity-fundraising) of participating apps—including Angry Birds, The Sims, FarmVille 2, GarageBand, and Paper—during the two-week period will go to (RED). Apple will also donate a portion of its sales revenue on Black Friday and Cyber Monday—the latter of which, by the way, also happens to be World AIDS Day. [Cause marketing is a challenge](https://associationsnow.com/2014/09/friday-buzz-limits-cause-marketing/) to do correctly, but this is an instructive example of [one organization doing it right (opens in a new tab)](http://www.computerworld.com/article/2851418/why-apples-red-campaign-is-so-important.html) . ### Infographic of the Day **It’s turkey time.** The all-American holiday Thanksgiving is just about here, and the sheer scale is impressive: Bloomberg notes that [46 million turkeys (opens in a new tab)](http://www.bloomberg.com/infographics/2014-11-24/thanksgiving-turkey-one-percent.html) will be eaten on Thursday. But not all turkeys are the same; most are low-cost, factory-farm-bred, and largely white meat. If you can afford it, you can opt for the heritage turkey, which can hit the wallet hard at $100 to $200. Bloomberg helpfully highlights the differences. ### Other Good Reads “Many people think about search as a silver bullet,” except it isn’t. At *CMS Wire*, [Search Explained CEO and Managing Consultant Agnes Molnar writes (opens in a new tab)](http://www.cmswire.com/cms/information-management/prevent-enterprise-search-from-going-to-the-weeds-027220.php) about several internet-search misconceptions. It is definitely possible to use enterprise search in organized and effective ways, she says. **Is cash on the way out?** An extensive *Bloomberg Businessweek* feature says we’re in the era of electronic services, app-based money transfers, and ATMs—and that “[cash is for losers (opens in a new tab)](http://www.businessweek.com/articles/2014-11-20/mobile-payment-startup-venmo-is-killing-cash#r=most%20popular) .” What’s in your wallet? “Clash of Clans” is among the games to get the (Product)RED treatment. (iTunes store) [Patrick deHahn](https://associationsnow.com/author/patrick-dehahn/) Patrick deHahn is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/patrick-dehahn/) Tags: [#app store](https://associationsnow.com/tag/app-store/) [#Business](https://associationsnow.com/tag/business/) [#Fundraising](https://associationsnow.com/tag/fundraising/) [#Marketing](https://associationsnow.com/tag/marketing/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoJose Arana on Discover Puerto Rico’s Partnership with ASAEOctober 3, 2024](https://associationsnow.com/2024/10/03/jose-arana-on-discover-puerto-ricos-partnership-with-asae/) - [VideoPartnerships that Drive Success: ASAE Strategic Partnership AllianceAugust 26, 2025](https://associationsnow.com/2025/08/26/partnerships-that-drive-success-asae-strategic-partnership-alliance/) - [Video2025 Summit Award Recipient: Florida Association of Free and Charitable ClinicsOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-florida-association-of-free-and-charitable-clinics/) - [Video2025 Summit Award Recipient: Building Owners and Managers Association of Greater Los AngelesOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-building-owners-and-managers-association-of-greater-los-angeles/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F11%2F25%2Ftuesday-buzz-apple-turns-red-for-the-holidays%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !