---
title: "Data Nugget: LinkedIn Recruitment"
id: "26234"
type: "post"
slug: "data-nugget-linkedin-recruitment"
published_at: "2014-12-01T09:00:36+00:00"
modified_at: "2014-12-01T09:00:36+00:00"
url: "https://associationsnow.com/2014/12/01/data-nugget-linkedin-recruitment/"
markdown_url: "https://associationsnow.com/2014/12/01/data-nugget-linkedin-recruitment.md"
excerpt: "LinkedIn campaign pays off big for the International Coach Federation."
taxonomy_category:
  - "Business Development"
taxonomy_post_tag:
  - "AssociationsNow"
  - "job recruitment"
  - "LinkedIn"
  - "member growth"
  - "Membership"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
  - "Manager"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Data Nugget: LinkedIn Recruitment

**97% The portion of ICF members** with a presence on LinkedIn, which led it to suspect many potential members were active there, too.

**$25,000 ICF’s investment** in a three-month member recruitment campaign on LinkedIn, with ads, InMail messages, and sponsored updates.

**30 LinkedIn discussion groups** targeted, with overlapping interests with the coaching profession.

**1,899 New members** enrolled in ICF through the LinkedIn campaign.

**$465,255 Revenue** from new-member joins.

**1,761% Return** on investment.

For the full story, see “[You Won’t Believe the ROI on This Member Recruitment Campaign](http://associationsnow.com/2014/09/wont-believe-roi-member-recruitment-campaign/)
.”

(Justin Sullivan/Getty Images)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#job recruitment](https://associationsnow.com/tag/job-recruitment/)
 [#LinkedIn](https://associationsnow.com/tag/linkedin/)
 [#member growth](https://associationsnow.com/tag/member-growth/)
 [#Membership](https://associationsnow.com/tag/membership/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/)
- [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/)
- [VideoPartnerships that Drive Success: ASAE Strategic Partnership AllianceAugust 26, 2025](https://associationsnow.com/2025/08/26/partnerships-that-drive-success-asae-strategic-partnership-alliance/)
- [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F12%2F01%2Fdata-nugget-linkedin-recruitment%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!