--- title: "Spotify: Use Your Data to Tell a Story" id: "26376" type: "post" slug: "spotify-use-your-data-to-tell-a-story" published_at: "2014-12-04T17:20:49+00:00" modified_at: "2026-11-09T18:24:10+00:00" url: "https://associationsnow.com/2014/12/04/spotify-use-your-data-to-tell-a-story/" markdown_url: "https://associationsnow.com/2014/12/04/spotify-use-your-data-to-tell-a-story.md" excerpt: "How Spotify utilized the information it gathers about its customers’ listening habits to offer up some fascinating facts about how its service is used. Also: One association’s effective formula for Facebook posts." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Customer Engagement" - "data sharing" - "Marketing" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Spotify: Use Your Data to Tell a Story The music service Spotify has a lot of customers and a lot of data points about them. But instead of holding onto that information for internal use, Spotify did something impressive: [It shared the data on a year-in-review website (opens in a new tab)](https://www.spotify-yearinmusic.com/) . The list breaks down facts about the listening habits of Spotify users over the past year and identifies some interesting correlations—including the days most affiliated with certain kinds of music and data points that can be easily tied to world events. (Example: When Brazil suffered a stunning 7-1 loss to Germany during the World Cup, Brazilian users turned off their Spotify playlists for several hours.) On top of this, the service gave users an option to see their own musical playlists for 2014 —in effect, giving each user a personalized piece of the data. Associations can borrow from this approach. People love numbers and love to learn something new about themselves. By giving your members information about their industry or themselves that may not seem obvious at the outset, you’re creating value—along with an excellent marketing tool. ### A Simple Engagement Formula **“Facebook engagement is so confounding** for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share,” [writes Kivi Leroux Miller (opens in a new tab)](http://www.nonprofitmarketingguide.com/blog/2014/12/03/aarps-rule-of-one-for-facebook/) . That organization? [AARP (opens in a new tab)](https://www.facebook.com/AARP) . The membership organization for Americans over 50 has pulled off an impressive level of social leverage. The secret to AARP’s success, Miller writes, might be in the way it uses Facebook—specifically, the “Rule of One,” which says that posts should contain one photo, one sentence, one link, and one request from readers. The result is a simple but effective social strategy—and one that can be easily replicated online. ### Other good reads **A clever collaboration:** The nonprofit startup Watsi worked with several creative companies to launch the [Pay It Forward Bundle (opens in a new tab)](https://payitforwardbundle.com/) , a pay-what-you-want offer for design apps and services. All proceeds benefit [Watsi’s healthcare efforts](http://associationsnow.com/2014/01/are-these-startups-the-future-of-nonprofits/) around the world. **Event Garde’s Aaron Wolowiec** breaks down his recent trip to Dallas—oh, and the perks of instructional design—[in his latest blog post (opens in a new tab)](http://aaronwolowiec.com/2014/12/03/instructional-design-the-new-normal/) . **Consider yourself shy?** You can still be a great manager, [The Muse argues (opens in a new tab)](https://www.themuse.com/advice/how-to-be-a-great-manager-if-youre-shy) . (Spotify screenshot) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Customer Engagement](https://associationsnow.com/tag/customer-engagement/) [#data sharing](https://associationsnow.com/tag/data-sharing/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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