--- title: "Meetings Groups Announce National Day to Promote Events Industry" id: "26596" type: "post" slug: "meetings-groups-announce-national-day-to-promote-events-industry" published_at: "2014-12-19T20:11:01+00:00" modified_at: "2026-11-09T18:22:02+00:00" url: "https://associationsnow.com/2014/12/19/meetings-groups-announce-national-day-to-promote-events-industry/" markdown_url: "https://associationsnow.com/2014/12/19/meetings-groups-announce-national-day-to-promote-events-industry.md" excerpt: "Meetings and events professionals will come together next year for a first-ever day dedicated to showcasing the value of their industry." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "ad industry" - "AssociationsNow" - "Live Events" - "Meetings" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Meetings Groups Announce National Day to Promote Events Industry Meetings and events professionals will come together next year for a first-ever day dedicated to showcasing the value of their industry. Inspired by the 20-year-old Canadian National Meetings Industry Day, [North American Meetings Industry Day (opens in a new tab)](http://www.conventionindustry.org/newsroom/headlines/14-12-17/Meetings_and_Events_Industry_Joins_Together_to_Launch_the_First_Annual_North_American_Meetings_Industry_Day_in_2015.aspx) (NAMID) will take place April 16, 2015, and will focus on promoting the impact that meetings, conferences, conventions, incentive travel, tradeshows, and exhibitions have on creating business opportunities and relationships. “The growth and sustained success of our industry is critical for economies across North America, and we look forward to continuing our work with industry leaders communicating the industry’s unique value and strength,” David Peckinpaugh, president of Maritz Travel Company and cochair of Meetings Mean Business, [said in a statement (opens in a new tab)](http://www.conventionindustry.org/newsroom/headlines/14-12-17/Meetings_and_Events_Industry_Joins_Together_to_Launch_the_First_Annual_North_American_Meetings_Industry_Day_in_2015.aspx) . MMB is a national advocacy campaign created by the U.S. Travel Association in 2009 to promote the industry. [Relaunched earlier this year](http://associationsnow.com/2014/01/lunchtime-links-this-new-meetings-campaign-means-business/) , MMB is supported by a number of industry groups and associations, including ASAE. MMB is a cosponsor, along with the Convention Industry Council (CIC), of the NAMID event. As part of NAMID, meetings industry organizations and chapters from the United States, Canada, and Mexico will host events illustrating the importance of meetings worldwide. Participants will receive toolkits and resources with suggested activities, campaign materials, and advocacy information. Interested organizations can register to participate [online (opens in a new tab)](https://www.regonline.com/register/checkin.aspx?EventId=1655203&MethodId=0&EventSessionId=&startnewreg=1) . Both MMB and CIC will help their chapters and coalition members coordinate the planning and facilitation of NAMID events. “The impact and reach of CIC’s 33 national and international associations has the unique ability to push this important initiative through the federation members’ chapters and build a grassroots network of advocates for the MMB campaign,” said David DuBois, FASAE, CAE, president and CEO of the International Association of Exhibitions and Events and 2015 CIC chairman. (iStock/Thinkstock) [Katie Bascuas](https://associationsnow.com/author/katie-bascuas/) Katie Bascuas is a former associate editor at Associations Now in Washington, DC. [More articles by this author](https://associationsnow.com/author/katie-bascuas/) Tags: [#ad industry](https://associationsnow.com/tag/ad-industry/) [#Live Events](https://associationsnow.com/tag/live-events/) [#Meetings](https://associationsnow.com/tag/meetings/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoJose Arana on Discover Puerto Rico’s Partnership with ASAEOctober 3, 2024](https://associationsnow.com/2024/10/03/jose-arana-on-discover-puerto-ricos-partnership-with-asae/) - [VideoVirginie De Visscher from Destination Canada on Partnership with ASAE and Leading BoldlySeptember 23, 2024](https://associationsnow.com/2024/09/23/virginie-de-visscher-from-destination-canada-on-partnership-with-asae-and-leading-boldly/) - [VideoSantiago Corrada From Visit Tampa Bay Discusses Benefits of Strategic Partnership with ASAESeptember 23, 2024](https://associationsnow.com/2024/09/23/santiago-corrada-from-visit-tampa-bay-discusses-benefits-of-strategic-partnership-with-asae/) - [PodcastAssociations NOW Presents: All for the Love of Chicago: Rethinking the Destination ExperienceSeptember 10, 2026](https://associationsnow.com/2026/09/10/associations-now-presents-all-for-the-love-of-chicago-rethinking-the-destination-experience/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2014%2F12%2F19%2Fmeetings-groups-announce-national-day-to-promote-events-industry%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !