Data Nugget: LinkedIn Recruitment
LinkedIn campaign pays off big for the International Coach Federation.
97% The portion of ICF members with a presence on LinkedIn, which led it to suspect many potential members were active there, too.
$25,000 ICF’s investment in a three-month member recruitment campaign on LinkedIn, with ads, InMail messages, and sponsored updates.
30 LinkedIn discussion groups targeted, with overlapping interests with the coaching profession.
1,899 New members enrolled in ICF through the LinkedIn campaign.
$465,255 Revenue from new-member joins.
1,761% Return on investment.
For the full story, see “You Won’t Believe the ROI on This Member Recruitment Campaign.”
(Justin Sullivan/Getty Images)