--- title: "Friday Buzz: Google Glass is Dead, At Least for Now" id: "26842" type: "post" slug: "friday-buzz-google-glass-is-dead-at-least-for-now" published_at: "2015-01-16T19:16:50+00:00" modified_at: "2026-03-16T13:22:13+00:00" url: "https://associationsnow.com/2015/01/16/friday-buzz-google-glass-is-dead-at-least-for-now/" markdown_url: "https://associationsnow.com/2015/01/16/friday-buzz-google-glass-is-dead-at-least-for-now.md" excerpt: "The heavily hyped wearable-computing device goes off the market after a run that drew excitement and criticism in equal measure." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Google Glass" - "tech industry" - "Technology" - "wearable tech" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: Google Glass is Dead, At Least for Now Is wearable computing dead? Probably not, but the current version of Glass isn’t long for this world. On Thursday, Google announced that it was taking the public beta form of the device off the market and going back to the drawing board to work out the kinks. While many see the move as a death knell for the technology, Google is devoting more resources to the project and says it will use the lessons learned by its beta testers, called “Glass Explorers,” to help build future versions of the technology. “Glass was in its infancy, and you took those very first steps and taught us how to walk,” [the company stated in a post on Google+ (opens in a new tab)](https://plus.google.com/+GoogleGlass/posts/9uiwXY42tvc) . “Well, we still have some work to do, but now we’re ready to put on our big-kid shoes and learn how to run.” The response to the announcement suggests that many pundits aren’t buying the official explanation, but they admit the Glass experiment offers some important lessons about wearable computing, whatever direction it takes next. Some, like *The Atlantic*‘s Jake Swearingen, suggest that the problem with Glass was its built-in camera, a feature that [led movie theaters to ban the device](http://associationsnow.com/2014/10/movie-studios-theaters-take-hard-line-wearable-tech/) and [created infamous personalities (opens in a new tab)](http://www.sfgate.com/news/article/Sarah-Slocum-the-infamous-face-of-Google-Glass-5348911.php) out of Glass Explorers. “Google Glass wasn’t just a way to keep a screen in front of your face all the time; it was also a way to record everything going in front of you,” [Swearingen wrote (opens in a new tab)](http://www.theatlantic.com/technology/archive/2015/01/how-the-camera-doomed-google-glass/384570/) . “And it turns out very few people are willing to be viewed as walking, talking invasions of privacy.” But at the same time, the device’s strongest potential uses appeared to be for niche industries—[with tradeshows supplying a perfect example](http://associationsnow.com/2014/04/association-provides-google-eyed-view-tradeshow/) . “Some of the most interesting use cases for Google Glass revolved around healthcare, manufacturing, and other industries,” [noted ZDNet‘s Larry Dignan (opens in a new tab)](http://www.zdnet.com/article/the-google-glass-project-what-did-we-learn/) . “Explorers did some neat things, but in the end couldn’t come up with a killer app beyond taking pictures.” I spent a little time wearing Glass at the 2013 ASAE Technology Conference, and, looking back, [my stance on wearables](http://associationsnow.com/2013/12/google-glass-at-events-a-first-person-view/) is about the same: They could work, but there’s a good chance they might not. Anyone else have thoughts on Glass’ (temporary) demise? ### Other Links of Note **Trying to get a read on your CEO?** SCD Group’s Steve Drake offers [some considerations when evaluating the person up top (opens in a new tab)](http://www.scdgroup.net/2015/01/evaluating-association-ceos.html) . **A big month for online donations:** Network for Good reports that [it saw an 18 percent increase in volume (opens in a new tab)](http://www.nonprofitmarketingblog.com/site/2014_year_end_giving_results_in_big_win_online_for_nonprofits) last month compared to December 2013, with #GivingTuesday leading the way. **Do you struggle with criticism?** It’s understandable. [The Crew Blog does a deep dive (opens in a new tab)](http://blog.pickcrew.com/handling-criticism-better/) into the different ways that people handle negative feedback. (lawrencegs/Flickr) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Google Glass](https://associationsnow.com/tag/google-glass/) [#tech industry](https://associationsnow.com/tag/tech-industry/) [#Technology](https://associationsnow.com/tag/technology/) [#wearable tech](https://associationsnow.com/tag/wearable-tech/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoUrban Land Institute- Project Recovery: Rebuilding Los Angeles After the January 2025 WildfiresSeptember 24, 2026](https://associationsnow.com/2026/09/24/urban-land-institute-project-recovery-rebuilding-los-angeles-after-the-january-2025-wildfires/) - [PodcastAssociations NOW Presents: All for the Love of Chicago: Rethinking the Destination ExperienceSeptember 10, 2026](https://associationsnow.com/2026/09/10/associations-now-presents-all-for-the-love-of-chicago-rethinking-the-destination-experience/) - [VideoExploring New Frontiers: Leadership, Resilience and the Future of SpaceflightAugust 27, 2026](https://associationsnow.com/2026/08/27/exploring-new-frontiers-leadership-resilience-and-the-future-of-spaceflight/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F01%2F16%2Ffriday-buzz-google-glass-is-dead-at-least-for-now%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !