Association Asks Members for Video Endorsements
Who better to explain the benefits of membership than members? The National Association of Home Builders recently announced a new campaign in which it’s asking members to share via video what NAHB membership means to them.
Taking a nod from the viral success of last summer’s Ice Bucket Challenge, which raised millions for the ALS Association, the National Association of Home Builders recently decided to incorporate a video contest into its latest membership campaign.
NAHB is asking its members around the country to submit original videos explaining what their membership means to them and why others should join.
“Like all associations, we’re always looking for ways to engage our affiliates from around the country as well as our members, so we thought this was a unique way to get them interested,” said Brett Diggs, executive vice president, member services and education.
The contest kicked off earlier this month with a promotional video starring NAHB leadership, staff, and members, including 2014 Membership Committee Chair Mike Kurpiel impersonating rapper Pitbull in a rendition of “Timber.”
“Our leadership is great about doing those things, and they usually have a good time with it,” said Diggs, who added Kurpiel was game from the beginning. “He had no hesitancy at all. He jumped right in and played the part.”
Interested participants have until February 13 to submit a video, which can incorporate singing, dancing, poetry—anything as long as it’s creative. Submitters have a chance to win in several categories, including most-viewed video, most “liked” on Facebook, most creative, and most people in a video.
NAHB hopes the video component of this particular membership campaign will help bridge the gap and keep members engaged between its two annual membership drives in the spring and fall, Diggs said.
“Everybody is always running a membership campaign,” Diggs added. “This is just a way to have fun with it and more, rather than just doing a promo to engage [members]. We’re looking forward to see what the local [affiliates] do.”
NAHB 2014 Membership Committee Chair Mike Kurpiel does his best Pitbull impression. (YouTube screenshot)