--- title: "Monday Buzz: Getting a Grasp on Google Analytics" id: "27178" type: "post" slug: "monday-buzz-getting-a-grasp-on-google-analytics" published_at: "2015-02-09T19:09:48+00:00" modified_at: "2026-03-16T13:30:03+00:00" url: "https://associationsnow.com/2015/02/09/monday-buzz-getting-a-grasp-on-google-analytics/" markdown_url: "https://associationsnow.com/2015/02/09/monday-buzz-getting-a-grasp-on-google-analytics.md" excerpt: "We're living in a world of data, so it's about time you learned how to harness a powerful data tool. Plus: How to create a presence on Instagram." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Big Data" - "Data Analytics" - "Marketing" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: Getting a Grasp on Google Analytics People everywhere are talking about data. Corporations are using big data to project future markets and reach new customers, governments are using data to better inform policy decisions, and your association could use those insights to fuel membership growth or improved fundraising. Google Analytics is a great place to dip your toes into the data waters, especially if you work with your organization’s marketing team. “There’s a reason analytics is the rising star of digital marketing. Your executive board needs proof as to whether or not the investment in marketing is paying off,” Megalytic Founder and President Mark Hansen [writes in a post for CMSWire (opens in a new tab)](http://www.cmswire.com/cms/analytics/google-analytics-on-the-line-using-data-for-better-insights-027989.php) . To ensure you’re not being left in the dust, check out Hansen’s extensive primer on some of the most important functions of Google Analytics, such as proving the success of a particular campaign, extending Google Analytics’ influence to other departments, and finding out what your audiences are actually interested in. ### Upcoming Conference of the Day **There’s still time** to register for the annual [Abila Users & Developers Conference (opens in a new tab)](http://www.audc2015.com/Home) being held February 22-24 in Austin, Texas. If your association uses Abila’s [membership management software (opens in a new tab)](http://www.abila.com/) , it may be worth sending at least one member of your team to learn the latest tips on how to make the most of Abila’s offerings. ### Other Good Reads **Looking to launch an Instagram account** for your organization? Social media strategist Issa Asad outlines a seven-step process that can help you hit the ground running, [via SocialFish (opens in a new tab)](http://www.socialfish.org/2015/02/cool-infographic-friday-7-steps-getting-brands-instagram-channel-off-ground/) . **Whether you’re about to walk into a pivotal meeting** or have a family dinner at home, “Intentional Energetic Presence” creator (and *Inc.* contributor) Anese Cavanaugh has [three tips on how to ensure productivity and comfort (opens in a new tab)](http://www.inc.com/anese-cavanaugh/3-things-you-must-do-before-any-meeting-conversation-or-meal.html) . **It’s not too late to rev up a resolution for 2015!** And this [guide to “Top 10 Ways to Teach Yourself to Code” (opens in a new tab)](http://lifehacker.com/top-10-ways-to-teach-yourself-to-code-1684250889) , from *Lifehacker* writer Melanie Pinola, is a great way to start. (Blue Fountain Media/Flickr) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#Big Data](https://associationsnow.com/tag/big-data/) [#Data Analytics](https://associationsnow.com/tag/data-analytics/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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