---
title: "Narrative Section, ASAE Focus Framework New-Product Proposal"
id: "60190"
type: "post"
slug: "narrative-section-asae-focus-framework-new-product-proposal"
published_at: "2015-02-20T09:00:00+00:00"
modified_at: "2026-11-04T19:14:46+00:00"
url: "https://associationsnow.com/2015/02/20/narrative-section-asae-focus-framework-new-product-proposal/"
markdown_url: "https://associationsnow.com/2015/02/20/narrative-section-asae-focus-framework-new-product-proposal.md"
excerpt: "A sample narrative section of a new-product proposal form from ASAE's Focus Framework, listing questions to gather about a proposed product's type, description, product line, format, and other details. A model for product development intake."
taxonomy_category:
  - "Organizational Strategy"
taxonomy_post_tag:
  - "budgeting"
  - "PDF"
  - "Product Development"
  - "proposal"
  - "The Sample Center"
taxonomy_content_format:
  - "Templates"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Association Professionals"
---

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[Mariah Burton Nelson, CAE](https://associationsnow.com/author/mariah-burton-nelson/)

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Tags: [#budgeting](https://associationsnow.com/tag/budgeting/)
 [#PDF](https://associationsnow.com/tag/pdf/)
 [#Product Development](https://associationsnow.com/tag/product-development/)
 [#proposal](https://associationsnow.com/tag/proposal/)
 [#The Sample Center](https://associationsnow.com/tag/the-sample-center/)

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