--- title: "What’s Getting in the Way of Your Talent Strategy?" id: "27473" type: "post" slug: "whats-getting-in-the-way-of-your-talent-strategy" published_at: "2015-03-05T12:58:38+00:00" modified_at: "2026-03-16T13:37:36+00:00" url: "https://associationsnow.com/2015/03/05/whats-getting-in-the-way-of-your-talent-strategy/" markdown_url: "https://associationsnow.com/2015/03/05/whats-getting-in-the-way-of-your-talent-strategy.md" excerpt: "A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. Find out some of the challenges posing this HR conundrum." taxonomy_category: - "Career Development" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Content Management" - "Employee Retention" - "job recruitment" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » What’s Getting in the Way of Your Talent Strategy? The nonprofit sector could grow more than its corporate counterpart this year, according to Nonprofit HR’s [2015 Nonprofit Employment Practices Survey (opens in a new tab)](http://www.nonprofithr.com/wp-content/uploads/2015/02/2015-Nonprofit-Employment-Practices-Survey-Results-1.pdf) [PDF]. The report offers a positive employment prognosis for the industry. In fact, 50 percent of nonprofits expect to create new positions this year, compared to 36 percent of private companies. Thirty-seven percent of membership societies and associations are expected to create positions this year, while just 3 percent are expected to eliminate jobs, according to the survey. Predicted growth rates are strongest in direct services positions, where 46 percent of survey respondents expecting growth in 2015. Other functional areas where many nonprofits expect growth include program management and support roles (38 percent), fundraising and development (33 percent), and education and community outreach (30 percent). Meanwhile, government relations and advocacy positions came in with the lowest projected growth, at about 11 percent. Responses from the more than 360 surveyed nonprofits also illustrated that voluntary employee turnover rates increased last year compared to 2013 and 2012, which indicates greater confidence in the job market. “This aligns with the economic recovery seen in recent years and is reflected in employees being more willing and able to leave their positions to retire or pursue new employment,” the report noted. While the news may be good for nonprofits in terms of overall employment health, many of these organizations continue to face challenges with finding and keeping employees, as they did in [2014](https://associationsnow.com/2014/03/survey-nonprofits-see-hiring-rebound/) and [2013](https://associationsnow.com/2013/02/nonprofit-hr-trends-staff-growing-innovation-slowing/) . “The majority of nonprofits do not have dedicated HR talent or systems,” Nonprofit HR President and CEO Lisa Brown Morton [told Associations Now last year](https://associationsnow.com/2014/03/survey-nonprofits-see-hiring-rebound/) . “The broader theme here is that the sector doesn’t generally invest too deeply in human resources infrastructure or resources. Some of that is driven by the funder community and foundations and their lack of willingness to invest in infrastructure and capacity building. The other part of it is just that human resources is still an emerging function in the sector—it’s not fully matured.” At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices. More than half of nonprofits reported not having a recruitment strategy. This, of course, varies depending on the size of the organization—a larger percentage (65 percent) of large nonprofits reported having a strategy, compared to 35 percent of small nonprofits. More than two-thirds of nonprofits also reported that they do not have a recruitment budget, and 60 percent do not plan to make any changes to their recruitment strategy in 2015. In terms of keeping employees, nonprofits reported a number of retention challenges, including inabilities to offer competitive wages and promote from within. The report attributes the inability to promote largely to a lack of effective leadership development and succession planning within organizations. Nearly 70 percent of nonprofits reported that they do not have any kind of formal succession planning in place, “which suggests that they are not developing talent within their own organizations in preparation for changes at higher-level positions,” the report noted. “As a result, when an employee is seeking an opportunity for advancement, he/she may be more likely to look for that opportunity at another organization.” One potential area where retention can be solidified is the orientation process. For some advice on new employee onboarding, check out [these tips](https://associationsnow.com/2013/05/dont-let-them-get-away-tips-for-successful-employee-onboarding/) from two nonprofit and association HR pros. What staffing challenges do you face at your association? Let us know in the comments. (iStock/Thinkstock) [Katie Bascuas](https://associationsnow.com/author/katie-bascuas/) Katie Bascuas is a former associate editor at Associations Now in Washington, DC. [More articles by this author](https://associationsnow.com/author/katie-bascuas/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Content Management](https://associationsnow.com/tag/content-management/) [#Employee Retention](https://associationsnow.com/tag/employee-retention/) [#job recruitment](https://associationsnow.com/tag/job-recruitment/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video🚀 The Agile Association Professional: How to Pivot Your Career Path When the Strategic Plan ShiftsJuly 28, 2026](https://associationsnow.com/2026/07/28/the-agile-association-professional-how-to-pivot-your-career-path-when-the-strategic-plan-shifts/) - [ArticleWhat You Need to Know About “Boomerang” HiresDecember 13, 2023](https://associationsnow.com/2023/12/13/what-you-need-to-know-about-boomerang-hires/) - [ArticleHire Slow, Fire Fast: Rethinking Workforce Retention for AssociationsMarch 17, 2025](https://associationsnow.com/2025/03/17/hire-slow-fire-fast-rethinking-workforce-retention-for-associations/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2015%2F03%2F05%2Fwhats-getting-in-the-way-of-your-talent-strategy%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !