--- title: "Monday Buzz: YouTube Offers a Glimpse Behind the Scenes" id: "27588" type: "post" slug: "monday-buzz-youtube-offers-a-glimpse-behind-the-scenes" published_at: "2015-03-16T20:25:05+00:00" modified_at: "2026-11-09T17:52:10+00:00" url: "https://associationsnow.com/2015/03/16/monday-buzz-youtube-offers-a-glimpse-behind-the-scenes/" markdown_url: "https://associationsnow.com/2015/03/16/monday-buzz-youtube-offers-a-glimpse-behind-the-scenes.md" excerpt: "The world’s most popular video service is launching a new effort to inform organizations about how to use its platform. Plus: another round of stats about how millennials stay informed." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "content strategy" - "digital media" - "Marketing" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: YouTube Offers a Glimpse Behind the Scenes Your association wants to get its message to a broader audience, has invested in video, and has ideas ready to go. Now what? How do you turn a fledgling video campaign into a rousing online success? With more and more organizations turning to video, the competition is cutthroat, but a new piece [by the Wall Street Journal‘s Nathalie Tadena (opens in a new tab)](http://blogs.wsj.com/cmo/2015/03/16/google-makes-push-for-youtube-branded-content-with-new-video-series/) could give you the inside scoop. On Monday, YouTube launched the first episode of its “Behind the Scenes” series to address that very problem, featuring an in-depth look into skincare brand [Clean & Clear’s “See the Real Me” campaign (opens in a new tab)](https://www.youtube.com/user/CleanandClearUS) . [The four-part series (opens in a new tab)](https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7X6VXlB0_biKlHsMgI7O3Vl) feature behind-the-scenes footage, a content strategy guide, tips on prompting conversations, and operationalizing content. “Increasingly we’re hearing from brands that they want to become better content creators on YouTube, but they’re not exactly sure how to do it,” David Mogensen, head of ad marketing at YouTube, told Tadena. “We thought instead of telling them how to be better content creators we can show them by highlighting a brand that’s going through the same journey.” While your association may not be making a massive media buy, marketers should keep an eye on the series via [YouTube’s Marketing channel (opens in a new tab)](https://www.youtube.com/channel/UCEN58iXQg82TXgsDCjWqIkg) . ### Report of the day Need some more information to fuel your next millennial outreach effort? [A new report from the Media Insight Project (opens in a new tab)](http://www.americanpressinstitute.org/publications/reports/survey-research/millennials-news/) delves into how the digital generation obtains news, with some lessons for any organization trying to reach younger audiences. ### Other Good Reads **Sometimes the right tech for the job also has a bad reputation**. [In a post for the Nonprofit Technology Network (opens in a new tab)](http://www.nten.org/articles/2015/nonprofits-must-fight-stereotypes-when-using-new-technologies-to-save-lives) , [Linking the World (opens in a new tab)](http://www.linkingtheworld.org/) CEO [Mina Chang (opens in a new tab)](http://minachangepk.com/) describes five ways to fight stereotypes when using technology that’s perceived negatively by some critics. Her case in point: unmanned aerial vehicles. **Last but not least, here’s to the 30th anniversary of .com domains**, which were born on March 15, 1985. Even if your association is thinking about switching to an alternate domain, [this history of .com (opens in a new tab)](http://venturebeat.com/2015/03/14/30-years-of-com-domains/) , by *VentureBeat* reporter [Paul Sawers (opens in a new tab)](https://twitter.com/psawers) , is worth a read. (Johnson & Johnson/YouTube) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#content strategy](https://associationsnow.com/tag/content-strategy/) [#digital media](https://associationsnow.com/tag/digital-media/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoPardotFionta 1 26 20211February 1, 2021](https://associationsnow.com/2021/02/01/pardotfionta-1-26-20211/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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