--- title: "Wednesday Buzz: Preventing a Traffic-Drop Freakout" id: "27629" type: "post" slug: "wednesday-buzz-preventing-a-traffic-drop-freakout" published_at: "2015-03-18T19:41:54+00:00" modified_at: "2026-03-16T13:41:15+00:00" url: "https://associationsnow.com/2015/03/18/wednesday-buzz-preventing-a-traffic-drop-freakout/" markdown_url: "https://associationsnow.com/2015/03/18/wednesday-buzz-preventing-a-traffic-drop-freakout.md" excerpt: "Hold off on sounding the alarm when your association's internet traffic takes a dip and learn how to cope. Plus: building a war room for your next event." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Data Analytics" - "Marketing" - "Technology" - "traffic congestion" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Wednesday Buzz: Preventing a Traffic-Drop Freakout Last month [we looked into how you can better understand](https://associationsnow.com/2015/02/monday-buzz-google-analytics/) the various metrics available via Google Analytics. And if you’ve taken the analytics dive, you may have noticed a drop in traffic. How should you react when your charts start to look worrisome? [Pierre DeBois (opens in a new tab)](https://twitter.com/zimanaanalytics) , founder of digital analytics consultancy [Zimana (opens in a new tab)](http://www.zimana.com/blog/) , [explores that question in a guest post on CMSWire (opens in a new tab)](http://www.cmswire.com/cms/analytics/where-did-it-go-understanding-traffic-drops-in-google-analytics-028468.php) . First, DeBois recommends that you diagnose exactly what kind of traffic decline has taken place. Is it a sharp decrease or a gradual one? Each has different causes that require different responses. For example, when looking at gradual changes, “start examining the Channel reports to gain a comparison of basic traffic sources—search, direct, and referral,” he writes. “If referral seems to be a considerable makeup of the visitor traffic, use the referral reports to highlight referral sources that may be a culprit.” There’s no single solution to any problem that your analytics may reveal, but knowing how to identify and analyze a traffic plunge puts you on the right path toward reversing it. “If you find yourself in that position, you’ll discover new ways to keep traffic arriving to your site or app,” DeBois writes. ### Webinar Alert of the Day > Free Expert Webinar: Converting Volunteers From Joiners to Stayers! April 16th @ 2PM ET w/ our expert @TobiJohnsonTJA [http://t.co/fNlQl36RwO (opens in a new tab)](http://t.co/fNlQl36RwO) > > — WildApricot (@WildApricot) [March 17, 2015 (opens in a new tab)](https://twitter.com/WildApricot/status/577834572685135872?ref_src=twsrc%5Etfw) **It’s great to see your list of volunteers grow,** but how many of them are staying with and contributing to your organization after a few weeks or months? [Tobi Johnson (opens in a new tab)](http://www.tobijohnson.com/tobis-bio/) , president of nonprofit consulting firm [Tobi Johnson & Associates (opens in a new tab)](http://www.tobijohnson.com/) , will lead a [free webinar with Wild Apricot (opens in a new tab)](http://www.wildapricot.com/blogs/newsblog/2015/03/17/free-expert-webinar-converting-volunteers-from-joiners-to-stayers) on April 16, focused on “converting volunteers from joiners to stayers.” ### Other Good Reads “**Your next event needs a war room.”** So declares a guest post from [Guidebook, Inc. (opens in a new tab)](https://guidebook.com/) content marketing manager [Jordan McArthur (opens in a new tab)](https://twitter.com/jordanmca) . Why should you build one? [He explains in full on the Event Garde Blog (opens in a new tab)](http://aaronwolowiec.com/2015/03/17/your-next-event-needs-its-own-war-room/) . **So long, Internet Explorer**. The browser, which has been a staple of Microsoft’s software suite for nearly two decades, is headed for the dustbin of history, soon to be replaced by an as-yet-unnamed successor. *Verge* reporter Tom Warren [has more details (opens in a new tab)](http://www.theverge.com/2015/3/17/8230631/microsoft-is-killing-off-the-internet-explorer-brand) . **Thinking about fostering a culture more accepting of remote work**? [Nick Francis (opens in a new tab)](http://twitter.com/nickfrancis) , cofounder and CEO of customer-support tool [Help Scout (opens in a new tab)](http://www.helpscout.net/) , [shares some tips in a guest post on Inc. (opens in a new tab)](http://www.inc.com/aaron-ohearn/the-right-way-to-build-a-remote-culture.html) (Ridofranz/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#Data Analytics](https://associationsnow.com/tag/data-analytics/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Technology](https://associationsnow.com/tag/technology/) [#traffic congestion](https://associationsnow.com/tag/traffic-congestion/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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