--- title: "Monday Buzz: A Final Look at Insights from SXSW" id: "27683" type: "post" slug: "monday-buzz-a-final-look-at-insights-from-sxsw" published_at: "2015-03-23T19:15:30+00:00" modified_at: "2026-03-16T13:42:24+00:00" url: "https://associationsnow.com/2015/03/23/monday-buzz-a-final-look-at-insights-from-sxsw/" markdown_url: "https://associationsnow.com/2015/03/23/monday-buzz-a-final-look-at-insights-from-sxsw.md" excerpt: "A roundup of some of the nonprofit-focused highlights you may have missed from SXSW. Plus: scenes from the end of Starbucks' \"Race Together\" campaign." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Marketing" - "nonprofit" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: A Final Look at Insights from SXSW [South by Southwest (opens in a new tab)](http://sxsw.com/) officially came to a close Sunday with the final performances of the event’s musical component. And to make sure that no vital lessons for associations get lost among the technology, celebrity, and grandiosity of SXSW, [Nonprofit Technology Enterprise Network (NTEN) has rounded up some of the most valuable sessions (opens in a new tab)](http://www.nten.org/blog/2015/03/20/2015-sxsw-interactive-round-up) . Presenters tackled a diverse range of topics at SXSW Interactive. Some of the most relevant for nonprofit organizations include: - [Data Visualization for Social Good (opens in a new tab)](http://www.thenonprofittimes.com/news-articles/live-from-sxsw-data-visualization-for-social-good/) - [NASA Moving Community from Online to Offline (opens in a new tab)](http://www.thenonprofittimes.com/news-articles/live-from-sxsw-nasa-moving-community-from-online-to-offline/) - [Activism That Drives Supporters (opens in a new tab)](http://www.thenonprofittimes.com/news-articles/live-from-sxsw-activism-that-drives-supporters/) And that short list just scrapes the surface. “Amidst the crowd of attendees representing digital agencies, startups, corporations, social entrepreneurs, and more, there was still a slice of the nonprofit technology contingency still holding strong,” NTEN’s marketing and publications director, Joleen Ong, wrote, adding that additional wisdom can be found in the archives of the hashtag [#SXGood (opens in a new tab)](https://twitter.com/search?q=%23sxgood&src=typd) . ### Visualization of the Day **Now that you’ve acquainted yourself** with the “[Social Media Engagement Funnel (opens in a new tab)](http://www.intersectionconsulting.com/2010/the-social-media-engagement-funnel/) ,” as visualized by [Intersection Consulting (opens in a new tab)](http://www.intersectionconsulting.com/) ‘s Mark Smiciklas and inspired by Social Media Explorer’s Jason Falls, check out *Buffer* blogger Courtney Seiter’s recent post “[61 Key Social Media Metrics, Defined (opens in a new tab)](https://blog.bufferapp.com/social-media-metrics) ,” which is how we discovered the funnel in the first place. ### Other Good Reads **“Leading change isn’t an easy thing to accomplish,”** Starbucks spokeswoman Laurel Harper [told the New York Times (opens in a new tab)](http://www.nytimes.com/2015/03/23/business/media/starbucks-ends-tempestuous-initiative-on-race.html) , which has a recap of the company’s short-lived “Race Together” campaign, in which it intended to prompt conversations about race over customers’ morning coffee **All associations are keeping a close eye on membership renewals,** so turn your gaze to these three membership engagement tactics, [courtesy of Wild Apricot blogger Lori Halley (opens in a new tab)](http://www.wildapricot.com/blogs/newsblog/2015/03/23/3-engagement-tactics-to-improve-membership-renewals) . **If you’re new to content marketing,** consider downloading Association Marketer’s “[Content Marketing Outline for Associations (opens in a new tab)](http://associationmarketer.com/content-marketing-outline-associations/) ” to give you a great starting point. (SXSW) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/morgan-little/) Tags: [#Marketing](https://associationsnow.com/tag/marketing/) [#nonprofit](https://associationsnow.com/tag/nonprofit/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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