--- title: "Wednesday Buzz: Entering the World of Distributed Content" id: "27719" type: "post" slug: "wednesday-buzz-entering-the-world-of-distributed-content" published_at: "2015-03-25T20:33:06+00:00" modified_at: "2026-03-16T13:43:15+00:00" url: "https://associationsnow.com/2015/03/25/wednesday-buzz-entering-the-world-of-distributed-content/" markdown_url: "https://associationsnow.com/2015/03/25/wednesday-buzz-entering-the-world-of-distributed-content.md" excerpt: "Distributed content is right on the horizon, but what is it, and what does it mean for publishers? Plus: a \"chimpy\" discount for nonprofits." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "content strategy" - "Marketing" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Wednesday Buzz: Entering the World of Distributed Content Are you ready to host your association’s content on Facebook? The pressure for publishers to shift their content from their own sites to the gigantic social network is increasing, with media organizations among Facebook’s first targets to be enveloped by its platform. And some, such as *BuzzFeed* and *The* *New York Times*, [appear ready to give in (opens in a new tab)](http://www.nytimes.com/2015/03/24/business/media/facebook-may-host-news-sites-content.html?_r=0) . This trend of hosting content on third-party sites is expertly summed up by Nieman Journalism Lab Director [Joshua Benton (opens in a new tab)](https://twitter.com/jbenton) , whose [latest column (opens in a new tab)](http://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/) examines the origins, and possible future, of “distributed content.” “This shift is a predictable result of the rise of mobile devices. When I started using the web in the 1990s, every website—whether NYTimes.com or someone’s food blog—lived, in a technical sense, on the same level.” But as the landscape evolved at the onset of the age of smartphones, “the open web became just another app, living alongside all the others.” At the end of the day, publishers of all shapes and sizes are going to have to make major decisions about distributed content. And to that end, Benton concludes his column with these suggestions: - Bet on native advertising. - Focus more energy on the platforms that are still open. - Consider going premium. - Go for scale. What do all of those recommendations mean? [Read Benton’s full story here (opens in a new tab)](http://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/) . ### Great-Ideas Recap of the Day > An important read from [@AnnaCaraveli (opens in a new tab)](https://twitter.com/AnnaCaraveli?ref_src=twsrc%5Etfw) > : Where is the line drawn between personal & professional? [http://t.co/EydWYnmOzm (opens in a new tab)](http://t.co/EydWYnmOzm) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Deirdre Reid, CAE (@DeirdreReid) [March 25, 2015 (opens in a new tab)](https://twitter.com/DeirdreReid/status/580790276937146369?ref_src=twsrc%5Etfw) **The 2015 Great Ideas Conference** may have come to a close earlier this month, but leaders in the association world are still drawing insights from the event. [Demand Networks (opens in a new tab)](http://www.thedemandnetworks.com/) managing partner Anna Caraveli, for one, [has an intriguing post on drawing the line too sharply between the personal and the professional when communicating with association members (opens in a new tab)](http://www.thedemandnetworks.com/where_is_the_line_drawn_between_personal_and_professional) . *(ht [@deirdrereid (opens in a new tab)](https://twitter.com/deirdrereid/) )* ### More Good Reads **Nonprofits looking to get a discounted boost** on their social efforts, and to give back at the same time, should check out Space Chimp Media’s “[Chimpy Care (opens in a new tab)](http://givingback.spacechimpmedia.com/) ” initiative. Nonprofit clients will get a 5 to 10 percent discount, and at least 5 of the company’s yearly profits will be given back to charity. **The key to retaining volunteers** may rest in constructive criticism, according to Monique Goodyer of [Monaco Compensation Lawyers (opens in a new tab)](http://www.monacosolicitors.com.au/) , [in a guest post (opens in a new tab)](http://blogs.volunteermatch.org/engagingvolunteers/2015/03/24/afraid-of-losing-volunteers-start-giving-constructive-criticism/) for VolunteerMatch’s *Engaging Volunteers* blog. **“A MOOC isn’t a webinar** and it’s not a regurgitation of a PowerPoint presentation.” Love them or hate them, massive open online courses can have an impact on your organization, as *Event Garde* Digital Content Manager Kristen Parker [argues in her latest post (opens in a new tab)](http://aaronwolowiec.com/2015/03/24/time-for-a-mooc-like-makeover/) . (photojournalis/ThinkStock) [Morgan Little](https://associationsnow.com/author/morgan-little/) Morgan Little is a contributor to Associations Now. 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